This is 100% an ego project--count the number of "I" statements in your declaration above. Even in your stated reasons why you "struck gold" with this idea, the first three are solely about your effort and taste and resentment. The fourth is about your site "acknowledging the existence" of one billion unregistered people in the world. I'm sure their actual existence is already being acknowledged by others in their ow…
Note: i am not being a dick here on purpose. I am dealing with this exact problem myself and so have thought about it a lot.