It's very disturbing that a dollar auction on absolutely nothing isn't even the most unethical tactic I've seen … this week.
We are transparent about the fact that there is no tangible benefit to bidding.
If only the winner pays, it's just a silly game. But when the losers also pay, it becomes a genuinely abusive exploit of human irrationality which most people are not aware of. Please take it down.
http://www.mediate.com/articles/noll1.cfm