“SSL” is
finally dying as a term; the significant majority of what I see calls it TLS now.
But the problem didn’t exist in the same way with SSL/TLS: SSL was actively killed off in favour of TLS so that regardless of what you call it, you’re actually dealing with TLS. But with feeds, RSS is still supported, and so the mindshare problem happens: people hear about RSS and so implement the inferior and problematic RSS rather than Atom, because they’ve never even heard of Atom and so don’t know that it’s what they should have implemented instead, because it’s more robust. Calling feeds RSS perpetuates RSS, which is undesirable.
I say just advertise it as “feeds”, not “RSS feeds”. Atom is an implementation detail, just like RSS should be. (Well, RSS should be dead in general feeds, with only podcast feeds keeping it alive.)