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Show HN: Mail Studio – IDE for designing responsive emails

mailstudio.app

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Re: Show HN: Mail Studio – IDE for designing responsive emails

#21

Post by 52-6F-62 »

cies wrote: post #12

MJML deserves a mention. We use it, together with mustache, to let users create their own mailings from some building blocks we offer. Works quite well!

I haven't worked with it, but others on my team have used it to support high-visibility magazine newsletters, etc. Works great.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#22

Post by howmayiannoyyou »

martinaglv wrote: post #2

Hey! I am one of Mail Studio's authors. Will be happy to answer any questions.

Words of advice. Most businesses are using in-browser email composers (eg. Mailchimp) to create content rich messages. As nice as it may be to have the additional feature set, I suspect the push back on your pricing is going to kill your project. Highly recommend you rethink your revenue model. At most I would pay $7/month for this. If you want additional recurring charges you will have to integrate with my sender(s) and fit painlessly into my weekly marketing flow. Great idea, dangerous territory from a business perspective.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#23

Post by martinaglv »

mxuribe wrote: post #8
martinaglv wrote: post #2

Hey! I am one of Mail Studio's authors. Will be happy to answer any questions.

@martinaglv Sorry if this is a silly question: my day job is at a non-profit, would that be considered commercial or non-commercial use? Your tool seems very neat, so I would like to ensure compliance with your licensing/pricing. Thanks!

It will be better to reach out to our support so we can better evaluate the case.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#24

Post by twobitshifter »

I’m not sure I’d go with the IDE angle, even if it meets the definition. Looks like you support css and html, but an IDE really makes you think of software for primarily writing code and you’re trying to appeal to non-coders. This is a wysiwyg editor like Adobe Dreamweaver. Dreamweaver is now $20.99 a month, and also supports newsletters. You have added features specific to email services, but I think a lower price might be needed.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#25

Post by 1123581321 »

cies wrote: post #12

MJML deserves a mention. We use it, together with mustache, to let users create their own mailings from some building blocks we offer. Works quite well!

MJML is great. We’ve developed a few hundred emails with it at this point and trained non-developers quite successfully. They use the MJML-provided editor or the Visual Studio plugin, and their visual Git tool of choice to make it easy to share components.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#26

Post by robertlacok »

cies wrote: post #12

MJML deserves a mention. We use it, together with mustache, to let users create their own mailings from some building blocks we offer. Works quite well!

I love MJML. Though the output delivers on the promise only 95% of times (I had to bend it a bit because of Gmail on iPhones), the experience for me as a developer is 100x better than working with visual builders.

I was able to recreate our purchased template in like 15 minutes, now it’s much easier to edit.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#27

Post by dubcanada »

bellyfullofbac wrote: post #9

HTML in email is legacy hell. I wonder if someone wants to create a new MIME-type like text/html+css, and clients who want can implement it. In theory you could have representations of the message like video/mpeg4 and text/plain, and depending on the client capabilities and configuration, the receiver could watch a video or read plain text. The information content of the 2 (or more) don't even have to be the same! Fo…

I guess that's sort of what AMP is.

Re: Show HN: Mail Studio – IDE for designing responsive emails

#28

Post by spicybright »

robertlacok wrote: post #26
cies wrote: post #12

MJML deserves a mention. We use it, together with mustache, to let users create their own mailings from some building blocks we offer. Works quite well!

I love MJML. Though the output delivers on the promise only 95% of times (I had to bend it a bit because of Gmail on iPhones), the experience for me as a developer is 100x better than working with visual builders. I was able to recreate our purchased template in like 15 minutes, now it’s much easier to edit.

95% is an excellent number compared with hand crafted templates. I'm going to look into this, thank you for the suggestion!

Re: Show HN: Mail Studio – IDE for designing responsive emails

#29

Post by iamacyborg »

bellyfullofbac wrote: post #9

HTML in email is legacy hell. I wonder if someone wants to create a new MIME-type like text/html+css, and clients who want can implement it. In theory you could have representations of the message like video/mpeg4 and text/plain, and depending on the client capabilities and configuration, the receiver could watch a video or read plain text. The information content of the 2 (or more) don't even have to be the same! Fo…

HTML in email is relatively uncomplicated once you understand the main limitations. The bigger challenge I find is setting the right expectation for what one can do in email, vs what certain stakeholders want to include in an email.
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