This is not at all meant to be a criticism, but more a question: is taking a 20% performance hit, as the author writes, really worth it for a theoretical improvement in the lifespan of some integrated circuits? Are ICs actually how modern laptops break? What do you think the odds are in him realising this benefit? Assuming he bins the laptop after, say, 5 years? (he's rich enough to buy a £1.3k minimum laptop, assumi…
But 100C is also pretty much Tjunction temperature anyway, which means reaching that temp will in fact cause physical wear and tear on the IC. The wear and tear would probably decay exponentially as you drop away from the Tjunction limit, but that still means you don't want to get too close to it in general.