I wouldn't even mind ads if most sites weren't malicious with how they serve them. Do not make a new window pop up, do not try to download anything to my computer without my explicit instruction, do not make me click an x to view the content, do not interrupt the content to serve an ad. Why can't they just have a nice little ad on the left and/or right side of the page that doesn't interrupt my intake of their conten…
The entire point of ad is to make you notice. As you said you "don't mind", this is not something ads would want. It's a raising bar as people are starting to learn to ignore ads more and more subconsiously.
It's a shame that magazines are mostly dead at this point. If you ever look at old computing magazines on the internet archive, it's like stepping into a rather wonderful alternate timeline before the web asteroid hit. (The irony of reading those magazines on the web is not lost on me.)