> Starbucks did what you’re suggesting to increase turnover and profit at stores — but the opposite happened: sales dramatically dropped, even though the time to serve a single customer and the average customer stay both dropped.
Can you show me where starbucks revenue dropped (besides 2020 pandemic dip)?
2021 $29,061
2020 $23,518
2019 $26,509
2018 $24,720
2017 $22,387
2016 $21,316
2015 $19,163
2014 $16,448
2013 $14,867
2012 $13,277
2011 $11,700
2010 $10,707
Or maybe you mean same store sales! Oh wait, those have been up every quarter except one since Q4 2009.
I never understood why people online make shit up. People spout very easily googleable statements like "their revenue went down" so confidently, without bothering to check. They live in fantasy land where they pretend like the goal of a coffee shop is something akin to "serving the community" or "being a third place" when in actuality the point is to sell something for more than it costs to produce. You may want your coffee shop to be a third place. But it doesn't make it a viable business model.
MBA types get a lot of shit on this forum, but MBA types are good at some things. And those things include running a pretty simple business like a coffee shop. It's pretty simple math, you can set clear targets, estimate demand and balance trade offs like what to have on the menu and how much to charge. Sure there's things like investments and long term planning, but they do that as well, just without the romanitization.
https://twitter.com/jonathanmaze/status/1255246119128444930
https://www.macrotrends.net/stocks/charts/SBUX/starbucks/rev...