Earlier quoted context omitted.
Financial data is the most valuable data there is. Such a naive question.
Yeah I was taken a back as well, "sell gold? To whom??" To the people buying gold, is not reasonable to have to pinpoint who exactly that might be given there is not shortage.
"it would be astonishing if they _didn't_ sell my data."
If the "who" was answered with "... to Kim Jong Un, glorious leader of the DPRK" you might raise a brow. That is probably not what they meant.
Maybe the author meant "... to the legal buyer of the new company, as part of the content of the company"? Maybe they meant "... to anyone willing to pay a price, legally or illegally"?
I wondered what scenario the author had in mind. It's a reasonable question. To me, the implications are quite different. You might of course disagree.