Show HN: Rumuki, a prenup for sex tapes

I like it, but I don't see people paying for it. Your market is mainly women in relationships. I don't know how you would get them to download it and actually use it.

The best marketing angle would be to get a high profile celeb to get behind it, maybe one that has had a sex tape leak.

Honestly, even then, I don't know how much they would use it.

It sounds sexist, but women (on a large scale) just aren't into this type of security thing.

Women would rely on the relationship and the trust built up into it to make sure their sex tapes don't leak.

Honestly, I really like this type of thing for sensitive business stuff or other security oriented material.

You make the boss/owner/manager the guy with one key and then he can sort of decide who has the other key on a need to know basis.

I really like the idea, but the application use is just off in my opinion.

would be nice if it was a n of m keys. Could be useful to film in a protest but only be able to unlock it with more people from the news room while still syncing it to them.

Two thoughts:

- I think I would sell this as a private camera app ("protect you and your partner from prying eyes"), rather than by emphasizing the two-party crypto angle ("protect you from your partner"). Like, make the front-line features be: "it's a camera where each photo album is protected by a secret PIN, and if someone takes your phone but doesn't know the PIN, they can't tell the album exists! Oh, and if you want to you can share the album with someone else who has the app, but you can always delete something from the album and it'll be deleted from the shared version as well."

This way you're selling it as something that's better than the built in camera app, with some bonus safer-sharing features that will just happen to reduce privacy violations in practice, instead of emphasizing the distrust-of-your-partner-solved-by-easily-hacked-crypto thing. When someone asks their partner to install, it's not "because I don't trust you" but "because it's more private for us."

- As a lawyer, I think the legal-prenup-built-into-app approach would be pretty interesting. For example, right now the way US law works, it's much, much easier to get revenge porn taken down if you happen to have been the one holding the camera, than if it was your partner holding the camera. If you were holding the camera you own the copyright, and we have robust legal-technical tools for copyright takedowns, whereas we only have patchy state-based laws around invasion of privacy.

So could we have camera apps that actually reallocate the rights between the photographer and subject? Like imagine a shutter button with a bunch of fine print like, "by pressing this button I express an intent to share authorship of the resulting work with all human subjects portrayed, and agree that consent of all authors must be obtained to authorize any copy."

I'm not an expert and not sure what would be possible, but it would be interesting to talk to legal advocates in the revenge porn area and ask what legal agreements people could have entered beforehand that would have best protected them, and see if any of them could cleanly be engineered into the UX of a private camera app -- or even into Snapchat et al.

I really strongly agree that the current messaging suggests that you should only use it if you don't trust the other person, and that it's at least partly caused by the 'prenup' language. But as a tagline, "2fa for sex tapes" doesn't really get you to a positive message.

An alternative: "The safest way to share your most intimate moments." It takes what is a deeply troubling problem (revenge porn) — and turns it into an opportunity for deeper intimacy with your partner. Then hit em with value props:

* Protect your intimate videos from hackers — the videos can only be accessed on specific devices.

* Get control over your image. Share your videos as few or as many times as you'd like, and simply delete your video from your Rumuki app to remove access immediately, forever.

* Make security the default. Sent videos can be seen once. Unless you say so, no hacker, ex, or snoop can open it again.

His point was that why would anything stop someone from inventing something easier to use