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Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

getbreadbox.com

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Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#101

Post by kalleboo »

001sky wrote: post #88
rgbrgb wrote: post #13

Earlier quoted context omitted.

There's a high end bakery in the mission called Tartine where people queue up every day to buy $13 loaves of bread. I could never justify the expense but from the line outside I'd say there are definitely a lot of people in SF who can. You might have a hard time scaling this outside of really posh areas, but I'd bet that if you can make a profit delivering 5$ loaves in SF that you could do it for cheaper with the sam…

"if you can make a profit delivering 5$ loaves" Most delivery places require $10/min tickets. A 20 min delivery is a 40 min round-trip. @$9/hour for the delivery guy, that is $6 in costs. In other-words, -$1. This is before you've paid for the actual product. That doesn't even get to the question of "cross-town" traffic in SF. Without some sort of multi-point distribution getting accross town in 20 min would be "inte…

In Sweden there's a popular food delivery service that simply ties together restaurants and taxi drivers. This eliminates the need for round trips, since the taxi driver can just find some other fare for the return.

This works fine in Sweden which has a deregulated taxi market (=no shortage of available taxi drivers), but it wouldn't work in SF which has such an artificially constrained supply.

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#102

Post by larrys »

dangrossman wrote: post #82
larrys wrote: post #65

Earlier quoted context omitted.

"It'd be a strange thing to pitch to investors too." I think there is something here actually. For example it's a constant annoyance to me that when I get chinese food or sushi from the same places on a regular basis I actually have to make a phone call and talk to someone. At one place where they know me they actually make me give them my phone number which allows them to pull me up in their system. Just having to r…

What area are you in? The simple solution to that is to get local restaurants to join an online ordering site like GrubHub -- I would be surprised if you're in a major suburb and none of the restaurants are already enrolled there or on a similar site. They're the "BCC" for online-enabling restaurants. The thing that makes it so easy is that it operates on fax. It seems antiquated, but that means any restaurant with a…

Found this about grubhub:

http://www.npr.org/blogs/thesalt/2013/08/12/211187343/food-d...

http://iterativepath.wordpress.com/2013/08/12/should-your-re...

Pricing to me says that there is opportunity in this market. (Assumes article has correct info of course I haven't verified..)

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#103

Post by wpietri »

Pacabel wrote: post #99
wpietri wrote: post #84

Earlier quoted context omitted.

Note that you've gone in the space of a couple of sentences from "I don't understand this," to "This is dumb." I recommend going with one or the other; mixing them is trouble. The use of tech here is in the ordering, inventory management, and delivery. In particular, the instant gratification. Before the mobile web, this would have been expensive and difficult. You'd need paper catalogs, phone center operators, dispa…

I'm not sure where you got the "I don't understand this" and the "This is dumb" interpretations from. It's pretty clear that neither of those are expressed in that comment. There's one coherent idea that is expressed, and it could perhaps be summed up as, "This idea is not particularly innovative or special in any way." This is really no different from ordering pizza. I mean, the ingredients even overlap to some exte…

This is what I got "I don't understand" from: "I guess I'm just at a loss as to what is even remotely 'hacker'-ish about this."

The overall tone of contempt is what I got "this is dumb" from.

If this is just a very, very slight twist on a business that has existed for decades you might ask yourself why it's only happening now. It could be that it's not workable. It could be that nobody ever thought of it. Or it could be that you're missing something, that you have also confused "I see nothing here" with "there is nothing here".

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#104

Post by kalleboo »

pantalaimon wrote: post #89
johnpowell wrote: post #64

Earlier quoted context omitted.

I wouldn't consider this validation of the idea. It is just a bunch of people in SF that don't care about five bucks. We eat a lot of bread in my house. I would love a few loafs delivered every other day for a reasonable rate like how they deliver my newspaper.

But what about the stuff you are putting onto your bread? Unless you also have a delivery service for groceries, you'd still have to go to the store.

http://getbreadbox.com

> Beyond bread, we offer a rotating selection of coffees, cheeses, cured meats, oils and vinegars and more. Each is locally produced and carefully selected.

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#105

Post by andregoiano »

chongli wrote: post #45
smacktoward wrote: post #36

I guess I'm just at a loss as to what is even remotely "hacker"-ish about this. It's a bakery that delivers. That's great, I guess, but there's nothing particularly technical about it. They're not using tech in some unusual or interesting way to cut down on delivery costs, or make bread in a different way, or anything. It's just... a bakery, that delivers. There's a Web form to order your bread through, but in 2014 t…

Yeah. If they really wanted to impress me they'd use drones to deliver the bread through the skies.

Well, that might as well be the plan at this stage. We just don't know.

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#106

Post by larrys »

001sky wrote: post #88
rgbrgb wrote: post #13

Earlier quoted context omitted.

There's a high end bakery in the mission called Tartine where people queue up every day to buy $13 loaves of bread. I could never justify the expense but from the line outside I'd say there are definitely a lot of people in SF who can. You might have a hard time scaling this outside of really posh areas, but I'd bet that if you can make a profit delivering 5$ loaves in SF that you could do it for cheaper with the sam…

"if you can make a profit delivering 5$ loaves" Most delivery places require $10/min tickets. A 20 min delivery is a 40 min round-trip. @$9/hour for the delivery guy, that is $6 in costs. In other-words, -$1. This is before you've paid for the actual product. That doesn't even get to the question of "cross-town" traffic in SF. Without some sort of multi-point distribution getting accross town in 20 min would be "inte…

You are right of course but there is also the possibility of loss leaders. And many times in business things don't make sense on the surface but play out differently. Perhaps they will have add on items that will generate more profit. Perhaps the amount of people who only order bread alone will be small.

If they get funding they have the staying power to test the market and potentially find profitability. That's the big big advantage of using "OPM" when starting a business. Not guaranteed but not a non starter either.

One big benefit of starting at a low price below costs (if you can) is that it keeps others out who think "we can't make money doing this".

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#107

Post by Pacabel »

001sky wrote: post #88
rgbrgb wrote: post #13

Earlier quoted context omitted.

There's a high end bakery in the mission called Tartine where people queue up every day to buy $13 loaves of bread. I could never justify the expense but from the line outside I'd say there are definitely a lot of people in SF who can. You might have a hard time scaling this outside of really posh areas, but I'd bet that if you can make a profit delivering 5$ loaves in SF that you could do it for cheaper with the sam…

"if you can make a profit delivering 5$ loaves" Most delivery places require $10/min tickets. A 20 min delivery is a 40 min round-trip. @$9/hour for the delivery guy, that is $6 in costs. In other-words, -$1. This is before you've paid for the actual product. That doesn't even get to the question of "cross-town" traffic in SF. Without some sort of multi-point distribution getting accross town in 20 min would be "inte…

Any moderately busy pizzeria will queue up a few delivery orders that end up being ready at around the same time, and will have one driver deliver them all within a single trip.

The trip may take marginally longer than if just one order were being delivered, but it ends up fulfilling five or six orders with one trip. The cost per order ends up being decreased to a reasonable level.

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#108

Post by loumf »

dangrossman wrote: post #7

Strange business, if that's what it's going to be. I've never had a sudden craving for a loaf of bread and wished I could order just that online. Not that I can't already; the local grocery store has a delivery service, and they bake their own bread every morning. I'm sure there's at least one bakery that delivers in the city, and there's a half dozen restaurants on GrubHub in my area that offer some kind of bread de…

Your comment gave me a sudden craving for great sourdough bread. I ran out my door to the local bakery and literally got the last loaf of the day.

Re: Show HN: Fresh-baked rustic sourdough bread, delivered within 20 minutes

#110

Post by Pacabel »

wpietri wrote: post #103
Pacabel wrote: post #99

Earlier quoted context omitted.

I'm not sure where you got the "I don't understand this" and the "This is dumb" interpretations from. It's pretty clear that neither of those are expressed in that comment. There's one coherent idea that is expressed, and it could perhaps be summed up as, "This idea is not particularly innovative or special in any way." This is really no different from ordering pizza. I mean, the ingredients even overlap to some exte…

This is what I got "I don't understand" from: "I guess I'm just at a loss as to what is even remotely 'hacker'-ish about this." The overall tone of contempt is what I got "this is dumb" from. If this is just a very, very slight twist on a business that has existed for decades you might ask yourself why it's only happening now. It could be that it's not workable. It could be that nobody ever thought of it. Or it could…

He clearly understands the concept. What isn't understandable is why it's here at HN, why it's within the top 10 front page submissions, and why some people claim to think this idea is innovative or special. It's really nothing more than pizza delivery.

I don't think he thinks it's a "dumb" idea, either. Clearly it's at least somewhat viable, given that pizza delivery is well and alive, with many establishments being around for many years, if not decades.

But that's really what it boils down to: this is just a very limited form of the well-established, long-running practice of pizza delivery. Pizza is, after all, just freshly-baked bread delivered to one's door, but with the benefit of various toppings.

It's really absurd to see you talking about "why it's only happening now" or that "nobody ever thought of it", especially when we've been ordering pizza and having it delivered to our door in well under an hour for many, many, many years now. This is an old idea, plain and simple.

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