Show HN: Unlimited marketing advice and consulting from $89 • Hacker News Board

Re: Show HN: Unlimited marketing advice and consulting from $89

#11

Post by IgorPartola » Wed, Mar 04, 2015, 2:35 PM UTC

gk1 wrote: post #7

IgorPartola wrote: post #5

Earlier quoted context omitted.

Is $89 for 30 minutes of work really lowball in marketing? If so, I'm in the wrong business...

There are two prices offered: - $89 for one 30-min question - $175/m for unlimited questions The first one might pass for a normal rate, but if you expect 30 minutes to result in actionable advice that's applicable to your business, you're in for a disappointment. There's no question about the second one.

Yes, 30 minutes of work is probably just enough to figure out what the business does, not how to market it. I wonder if this all is just an intro offer, trying to sell you real consulting services. I remember reading somewhere about a consultant (not in marketing IIRC), who would give the first hour for free, the next hour at $1, then $2, and so on. The idea was that the work early on is not as valuable to the client, and bigger projects should pay a higher rate. Never tried this myself, but I think that's a neat idea.

Re: Show HN: Unlimited marketing advice and consulting from $89

#12

Post by ssharp » Wed, Mar 04, 2015, 2:36 PM UTC

There are six listed examples of tasks you could do. None of those could be effectively done in the 30 minutes you wish for a task to take. Marketing evaluations even on small companies with a low number of pages, landing pages, emails, and conversion funnels should take several hours. In 30 minutes you could provide heuristics/best-practices which could be effective, but could be a waste of everyone's time. I doubt you're going to be able to implement anything in 30 minutes, so you're just giving advice on what to do, which will then take someone else many hours to implement, which is very wasteful if they're implementing the wrong thing. Planning is extremely important.

Re: Show HN: Unlimited marketing advice and consulting from $89

#13

Post by unreal37 » Wed, Mar 04, 2015, 2:36 PM UTC

wodenokoto wrote: post #4

How can you have a solution ready in 24 hours? Or even a thought through solution proposal? Some questions takes time.

It's marketing advice, not solutions. It's not "increase my business 10X", it's "I'm trying a bunch of Facebook ads, why is it not working?"

Re: Show HN: Unlimited marketing advice and consulting from $89

#14

Post by hluska » Wed, Mar 04, 2015, 2:38 PM UTC

marketingadvice wrote: post #10

mcdoug wrote: post #8

So, first off, unlimited advice starts at $175. At $89 you get one task, not unlimited. That's like saying "the brand new 2015 Toyota Camry starting at $300". Yes, you can buy a Camry for $300 from a junk yard, and you can buy a brand new 2015 Camry, but you can't buy a brand new 2015 Camry for $300. What types of tasks are you talking about and can you actually acomplish anything useful in 30 minutes. Examples pleas…

In 30 mins I can do a basic AdWords campaign setup, review and probably adjust meta tags on your website, write you new copy, setup a marketing strategy (this would be multiple sessions), etc. You would be amazed with what can be done in 30 mins. If you are on the monthly plan I go above and beyond. If I need to spend an hour learning your brand and company, I'll do it and then spend the 30 minutes executing. But as…

You can set up a quality marketing strategy in 30 minutes???

Re: Show HN: Unlimited marketing advice and consulting from $89

#15

Post by marketingadvice » Wed, Mar 04, 2015, 2:39 PM UTC

qeorge wrote: post #2

I'm having trouble getting my head around the pricing. 1x for one task, 2x for unlimited. Can you expound a bit? Specifically, what do you mean by unlimited? Could I schedule you every day for a 30 minute consultation? Also, I'm one shop but we have several properties. Correct to assume I need an account for each one? (roughly 4 accounts) Very interested! Edit: I see now that you have one business day turnaround, and…

Ideally I want to avoid one offs, hence the small jump.

Everything goes into an email based queue system. So you could schedule 30 minutes of consulting daily but the timing will not be as consistent.

If you have something you need help with, I will be able to jump in to help daily if that is your request.

It would be one account for one brand, business or individual. In your case, each property would be 1 account.

Re: Show HN: Unlimited marketing advice and consulting from $89

#16

Post by marketingadvice » Wed, Mar 04, 2015, 2:40 PM UTC

wodenokoto wrote: post #4

How can you have a solution ready in 24 hours? Or even a thought through solution proposal? Some questions takes time.

Funny enough I was actually going to make it 2 business day turn around because I want to account for quality over quantity of output.

All the advice in the world won't help if it's not effective.

That being said, I do take consulting outside of this project, but I have yet to tie it back.

Re: Show HN: Unlimited marketing advice and consulting from $89

#17

Post by marketingadvice » Wed, Mar 04, 2015, 2:40 PM UTC

unreal37 wrote: post #13

wodenokoto wrote: post #4

How can you have a solution ready in 24 hours? Or even a thought through solution proposal? Some questions takes time.

It's marketing advice, not solutions. It's not "increase my business 10X", it's "I'm trying a bunch of Facebook ads, why is it not working?"

It can be. I have spent beyond $300,000 on Facebook ads and I'm learning more as I keep spending. If you have a Facebook campaign that's not converting, I can jump in and use the request to optimize.

Re: Show HN: Unlimited marketing advice and consulting from $89

#18

Post by edw519 » Wed, Mar 04, 2015, 2:41 PM UTC

I wish you well, Jamil. Here's a freebie:

Put on a jacket & tie and get a professional headshot. That image negates everything else you're trying to communicate on your page.

Re: Show HN: Unlimited marketing advice and consulting from $89

#19

Post by marketingadvice » Wed, Mar 04, 2015, 2:42 PM UTC

ssharp wrote: post #12

There are six listed examples of tasks you could do. None of those could be effectively done in the 30 minutes you wish for a task to take. Marketing evaluations even on small companies with a low number of pages, landing pages, emails, and conversion funnels should take several hours. In 30 minutes you could provide heuristics/best-practices which could be effective, but could be a waste of everyone's time. I doubt…

On the unlimited plan I can execute on the initial advice in bursts.

For example, if you have a spa in Toronto, Canada. I can make a channel or campaign suggestion and then spend your sessions in the month setting up and optimizing that campaign.

Re: Show HN: Unlimited marketing advice and consulting from $89

#20

Post by mcdoug » Wed, Mar 04, 2015, 2:47 PM UTC

marketingadvice wrote: post #10

mcdoug wrote: post #8

So, first off, unlimited advice starts at $175. At $89 you get one task, not unlimited. That's like saying "the brand new 2015 Toyota Camry starting at $300". Yes, you can buy a Camry for $300 from a junk yard, and you can buy a brand new 2015 Camry, but you can't buy a brand new 2015 Camry for $300. What types of tasks are you talking about and can you actually acomplish anything useful in 30 minutes. Examples pleas…

In 30 mins I can do a basic AdWords campaign setup, review and probably adjust meta tags on your website, write you new copy, setup a marketing strategy (this would be multiple sessions), etc. You would be amazed with what can be done in 30 mins. If you are on the monthly plan I go above and beyond. If I need to spend an hour learning your brand and company, I'll do it and then spend the 30 minutes executing. But as…

So what is your strategy in terms of making money here then. At $175/mo for 30 minutes a day, you are working for $17.50/hour. Is the idea that most people won't use up the entire 10 hours/month?

I am going to wait and see if reviews/testemonials show up that talk about results this actually delivered in terms of increased traffic, conversions, etc.