Honest and serious question - what's the purpose of this service? Do you think an investor will get higher returns if he knows what his friends are buying? What experts are buying? It seems to me that no serious investor would ever need this type of a service. I understand it's cool to make everything social, but I can get absolutely no useful information from this aspect. The reporting side can definitely be very co…
There's ongoing debate as to whether a highly successful investor will surface and be able to beat the market (i.e. the next warren buffett). We don't take a position for or against that. To those that are up for the challenge, great, but we don't at all count on it. In fact, we debate it internally, but it's not as important bc our purpose right now is to provide this platform.
We believe there is value in the transparency of the platform to foster better discussions. Most people make decisions alone. And current platforms like Stocktwits are interesting for sentiment but are filled with banter and are unreliable for real discussions.
In terms of reporting / tools, we're focused on investor self-awareness. Most people have more than 1 account and have a hard time even finding out the annual return on their portfolio. We'd like to start alerting people of things like strategy drift, as well.
Slightly more advanced topic: There's also something to be said of the data itself once people start sharing. The idea is that if you can get a cross-section of sentiment / social data backed by real portfolio data, it adds an element that wasn't previously available and should technically result in a more efficient market, resulting in an opportunity for new value creation. Brainstorming with few Anderson / GSB / Cornell finance professors on this.