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Show HN: Recover bouncing visitors with special offers

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Re: Show HN: Recover bouncing visitors with special offers

#11

Post by fred_durst »

kristapsmors wrote: post #8
antoinec wrote: post #4

Earlier quoted context omitted.

Are you overriding the back button to show an offer when clicked? Or do you show the offer before the click by tracking the mouse position?

We have both options: 1. Exit Intent - track mouse position, show offer when you are about to leave 2. BounceBack - show offer when you click the Back button and only in cases if you would leave site. If you click Back again, you get sent to the previous page (for example, search engine)

Back button hijacking like this is spam. Please stop selling this product. When someone hits the back button they want to leave. Forcing them to stay on the site after that action is wrong. Shameful. I know you won't care, because people who create things like this don't have an ethical compass, but sometimes I just can't help myself.

Re: Show HN: Recover bouncing visitors with special offers

#12

Post by kjagiello »

kristapsmors wrote: post #10
cortesoft wrote: post #5

The demo is not really doing anything for me... I get the welcome pop-up when I enter the site, but nothing has come up when I go to leave the site (whether I have clicked on anything or not). Is it supposed to bring up an alert when I go to leave? Side note: I am not sure how I feel about these techniques. I remember something similar on hobbyking, where if you left a page open for too long a pop up would come up of…

Thank you for the feedback! I guess we need to improve demo site, so it is more clear. Our idea in demo page was to show different kind of targeting examples while simulating a purchase process. And the Exit example is in further steps. About overly gaming customers - sure, based on our experience we suggest our client suitable campaign ideas, and it actually does need always to be a discount, it can be some ongoing…

It isn't working for me. I added some stuff to my card, tried to check out and got the message "Move your cursor to the cross or address bar as if you were about to abandon this cart", but nothing happens when I do as the message says.

Re: Show HN: Recover bouncing visitors with special offers

#13

Post by antoinec »

kristapsmors wrote: post #8
antoinec wrote: post #4

Earlier quoted context omitted.

Are you overriding the back button to show an offer when clicked? Or do you show the offer before the click by tracking the mouse position?

We have both options: 1. Exit Intent - track mouse position, show offer when you are about to leave 2. BounceBack - show offer when you click the Back button and only in cases if you would leave site. If you click Back again, you get sent to the previous page (for example, search engine)

You won't have a single serious customer that is going to hijack the back button. So, if you want to do a legit business, you better stop offering this option. While it's an "ethical" choice, it's also a question of what kind of customer you want to have. Moreover, I think Google penalizes websites that prevent user from going back to a search result they provided (not completely sure though).

Re: Show HN: Recover bouncing visitors with special offers

#14

Post by danieltillett »

kristapsmors wrote: post #6
tegansnyder wrote: post #3

Earlier quoted context omitted.

nice site. i would be interested to know the kind of conversion rate these types of tactics have.

Thanks! Conversion rates for campaigns depend on the type of site, traffic quality, the targetting options you choose and ofcourse - banners and offers. But in general - they are lower for campaigns targeted to visitors that don't engage and want to leave straight away (0.1-2%), and higher when users have spent some time on the site, and really high (10+%), when campaigns are shown to visitors who started purchase pr…

This would suggest that the only ethical use of this is for encouraging conversions of those that really do want to go ahead but are wavering because of the cost. What we need is some sort of extension that will automatically detect if a lower price is being offered if you back out :)

Re: Show HN: Recover bouncing visitors with special offers

#15

Post by danieltillett »

fred_durst wrote: post #11
kristapsmors wrote: post #8

Earlier quoted context omitted.

We have both options: 1. Exit Intent - track mouse position, show offer when you are about to leave 2. BounceBack - show offer when you click the Back button and only in cases if you would leave site. If you click Back again, you get sent to the previous page (for example, search engine)

Back button hijacking like this is spam. Please stop selling this product. When someone hits the back button they want to leave. Forcing them to stay on the site after that action is wrong. Shameful. I know you won't care, because people who create things like this don't have an ethical compass, but sometimes I just can't help myself.

I agree. There is one legitimate use of this type of product and that is at the end of sale funnel. I have found on one of my sites where the customer is shown the final confirmation page that they sometimes leave without submitting even though their intent is to complete. It seems that some (most) customer don’t (can’t) read and think that they don’t need to confirm their order is correct. If they click away or back out at this stage I ask them if they really want to do this as they have not yet submitted their order. I find I catch around 15% of customers at this point turn around and submit the order after getting this message so I can only assume that I have saved them from a mistake.

Re: Show HN: Recover bouncing visitors with special offers

#16

Post by avalaunch »

danieltillett wrote: post #15
fred_durst wrote: post #11

Earlier quoted context omitted.

Back button hijacking like this is spam. Please stop selling this product. When someone hits the back button they want to leave. Forcing them to stay on the site after that action is wrong. Shameful. I know you won't care, because people who create things like this don't have an ethical compass, but sometimes I just can't help myself.

I agree. There is one legitimate use of this type of product and that is at the end of sale funnel. I have found on one of my sites where the customer is shown the final confirmation page that they sometimes leave without submitting even though their intent is to complete. It seems that some (most) customer don’t (can’t) read and think that they don’t need to confirm their order is correct. If they click away or back…

Another legitimate use is when you're in the middle of designing something (drawing app, for example) that you might have spent a long time on and hitting the back button will lose your progress.
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