Show HN: Disrupting tax preparation in Canada

Post by suter » Fri, Feb 08, 2013, 1:07 AM UTC

cmer wrote: post #10

suter wrote: post #8

Earlier quoted context omitted.

Thanks for the feedback cmer! And you're totally right—we want to be very careful about using the word free. We are really a "pay what you want" service. We initially offered returns for a flat $10, but being new in this space, we found it was difficult to get attention and that many were still doing their taxes on paper because of the perception that they had to pay. We're hoping we can convince many of these paper…

Also, your site TOTALLY needs to be on SSL. With the green bar. Even the marketing site. You need to instill as much trust as you can. Show me some fancy logos of why I should trust you. At the very top of the page. Trust is your biggest problem at the moment in my opinion. Identity fraud is so widespread nowadays people are careful.

Post by suter » Fri, Feb 08, 2013, 6:08 AM UTC

cmer wrote: post #12

suter wrote: post #11

Earlier quoted context omitted.

Great points. We've tried to build trust by showing that we're real people (e.g. here's what we look like!), but I agree we could do more. Great feedback. The app is—of course—on SSL.

Don't assume people will go as far as trying your app to find out. Most people don't understand the difference anyways between the app and marketing site.