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Show HN: Need feedback on new website/concept

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Re: Show HN: Need feedback on new website/concept

#11
post #9

Also consider Facebook ads and target people who like things like Sports Pools, Online Sports Gambling, etc. I bet you won't get a lot of direct conversions but indirectly I bet you will get more organizers getting exposed to the offering.

I am not sure about facebook ads, it would be difficult to track conversions as clubs usually require a lot of round table discussions before they commit to anything. Thanks for your feedback!

Re: Show HN: Need feedback on new website/concept

#12
To take some cues from a similar website: http://www.fundscrip.com/

1) Over $6 Million Raised! Add numbers, they show traction no matter how low.

2) Rule of three: No donating, No sympathy purchases, No door-to-door sales. Pitch your service in three lines.

3) Market segmentation: Groups, Supporters, Retailers. Rather than a one-size fits all website, do a "Find out more" for each type of visitor to your website to improve conversion.

Hope this helps. Additionally, you could outsource the copywriting and set up some goals on Google Analytics to study visitor flow.

Re: Show HN: Need feedback on new website/concept

#14
post #12

To take some cues from a similar website: http://www.fundscrip.com/ 1) Over $6 Million Raised! Add numbers, they show traction no matter how low. 2) Rule of three: No donating, No sympathy purchases, No door-to-door sales. Pitch your service in three lines. 3) Market segmentation: Groups, Supporters, Retailers. Rather than a one-size fits all website, do a "Find out more" for each type of visitor to your website to i…

Thanks for that feedback. I had never come across fundscrip.com before, I will check them out.

Re: Show HN: Need feedback on new website/concept

#16

Very interesting concept. I agree with some of the other posters. It needs a video explaining how the concept works. You need to capture your audience and not leave them wondering what's what

Thanks for that. It is definitely something I will work on! Thanks to the HN community for the feedback.

Re: Show HN: Need feedback on new website/concept

#17
Not an answer to your question but the profit estimator allows the user to replace the text in the final output at the bottom. I wouldn't make that an input since it's for display only. Header tag would probably be best. I click and highlight text as I read (habit) and I accidentally erased it. :)

Re: Show HN: Need feedback on new website/concept

#18
As far as converting goes I would say the following:

1.) Your headline gets my attention (That is if I am in the market for a fundraising solution) 2.) The copy below the headline does a fairly good job of gaining my interest is just what it is you do. Maybe a little less wordy, a couple main features listed here would be good. 3.) The big problem I see with the copy is that it doesn't do much to create desire. You caught my attention, got me interested in what you have, but now I'd like to be led down the I WANT THIS, I NEED THIS path. I think some of the suggestions on here would help, outlining the big benefits to me, maybe show some proof.

If you can figure out how to get your ideal customer to really desire what you offer it should be pretty easy to get them to click that 'Start Raising...' button.

There is a lot going on that distracted me from clicking on the 'Start Raising...' button. I see you button, but I also see this video looking thing to the right, I see a calculator that looks interesting, there is a countdown in the corner that is drawing my eye away from your CTA, there's scrolling pictures in the bottom corner drawing my eye away, etc.

Hope this helps!

Re: Show HN: Need feedback on new website/concept

#19

As far as converting goes I would say the following: 1.) Your headline gets my attention (That is if I am in the market for a fundraising solution) 2.) The copy below the headline does a fairly good job of gaining my interest is just what it is you do. Maybe a little less wordy, a couple main features listed here would be good. 3.) The big problem I see with the copy is that it doesn't do much to create desire. You c…

Thanks very much for taking the time to respond to this. It is a massive help. I am going to start making the changes recommended on this thread over the next few days.
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