I have a great method for keeping sales calls short, and pretty much 90% of my meetings are 30 minutes or less. * Agendas: I do not take a meeting request without an agenda. 50% of the time this eliminates the meeting because either it's a few questions than can be an email, or they cancel the request because doing that is too much work. This is ideal when people are using meetings to transfer cognitive loads to othe…
There are valid exceptions but with the increasing default to video calls one of the trends I favor is a general shift to 30 minute calls for most purposes.
Long pre-pandemic, as an analyst, I found that most topics could be covered in 30 minutes. If you were a client I'd cut some slack but otherwise 30 minutes.