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Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

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Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#11

Post by samtho »

myself248 wrote: post #7

When I reach the end of a quiz and it suddenly wants my email, I nope the hardest nope that ever was noped. Nope, nope, nope, nope, nope. There's nothing that quiz could possibly tell me that would be worth the inevitable barrage of spam that will result. I'll just have to live without knowing which 80s rocker I am, a hole that will forever be in my heart, but at least I'll have a little less crap in my inbox. Now, i…

From a site owner’s perspective, it also makes me question the quality of leads if someone is just going to use a disposable or one-time email just to get results, not to mention the bounce rate after the initial engagement. From a user perspective, “fun” quizzes and the like have been completely and utterly ruined by the “enter your email to get results” and I just tend to ignore any quiz-type thing because they are known fluff-funnels for lead gen.

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#13

Post by aghhelmut »

giarc wrote: post #10

I would play around with your home page a bit. The first two images are basically the same. It's not until your 3rd image where the use case is demonstrated (and not very well). I think you should show a quiz as a popup on a demo e-commerce page or something. That better demonstrates what the product is and where it would live. I also agree with the other commentor. Don't use your "Try Quiz" as your own lead magnet.…

Thank you for the feedback, yes, the homepage needs some adjustments! I was thinking about adding an example quiz to the homepage, but I didn't want people to end up spending too much time playing wit the quiz, instead of trying out the builder themselves.

I didn't focus on the front page too much in the past weeks, I was satisfied with the current conversion rate, but now I should spend more time helping visitors better understand what EmbedQuiz is about.

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#14

Post by aghhelmut »

austinpena wrote: post #12

I think adding a quiz to your home page would be a nice way for people to demo this.

Yes, it would be much better! I didn't add it to the homepage, because I didn't want people to end up playing with the quiz, instead of trying out the builder themselves. But you are right, I'm going to integrate a clickable quiz into the homepage somehow!

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#15

Post by aghhelmut »

myself248 wrote: post #7

When I reach the end of a quiz and it suddenly wants my email, I nope the hardest nope that ever was noped. Nope, nope, nope, nope, nope. There's nothing that quiz could possibly tell me that would be worth the inevitable barrage of spam that will result. I'll just have to live without knowing which 80s rocker I am, a hole that will forever be in my heart, but at least I'll have a little less crap in my inbox. Now, i…

Yes, it's true that, in some cases, this can be frustrating! The goal of this "lead magnet quiz" is to make the traditional lead magnets, where you give your email address to get a free PDF, etc., make a bit more personal and unique for each visitor.

If you are interested in a workout plan, maybe you don't want to read a long PDF and found out yourself which paragraphs are relevant for your lifestyle, fitness goal, and body type and which are not for you. In this case, the goal of the quiz is to cut out all the unnecessary parts of the PDF and send you what you have to do. People are using lead magnets like this with a simple subscription, so I guess the quiz shouldn't be much more frustrating.

I added a feature, that enables users to add a "Skip subscription, get my results!" button to the quiz. In this case, the quiz will immediately show the user the results. Of course, the whole subscription thing can be turned off and in that case, the player will always receive the results after answering the questions.

And also, thank you for the idea, the discount code is amazing, I'm going to use this somewhere on the landing page!

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#17

Post by 35mm »

myself248 wrote: post #7

When I reach the end of a quiz and it suddenly wants my email, I nope the hardest nope that ever was noped. Nope, nope, nope, nope, nope. There's nothing that quiz could possibly tell me that would be worth the inevitable barrage of spam that will result. I'll just have to live without knowing which 80s rocker I am, a hole that will forever be in my heart, but at least I'll have a little less crap in my inbox. Now, i…

Agreed.

When I’ve set up a ‘quiz’ like this (actually a solar savings calculator) what I did is ask ‘shall we send you a pdf copy of your report by email, and follow up with more info?’

I don’t want any leads who feel forced into it anyway, that feels wrong, and will hurt my email deliverability.

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#20

Post by quickthrower2 »

myself248 wrote: post #7

When I reach the end of a quiz and it suddenly wants my email, I nope the hardest nope that ever was noped. Nope, nope, nope, nope, nope. There's nothing that quiz could possibly tell me that would be worth the inevitable barrage of spam that will result. I'll just have to live without knowing which 80s rocker I am, a hole that will forever be in my heart, but at least I'll have a little less crap in my inbox. Now, i…

Unfortunately although it annoys you it might still be profitable. If you have a groundbreaking product like OpenAI then you don’t need to do any of this. If you are one of 100 vendors in the X industry then you probably do!
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