Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours • Hacker News Board

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#11

Post by fitztrev » Mon, Sep 19, 2011, 1:26 PM UTC

marcamillion wrote: post #8

paisible wrote: post #4

Nicely executed, the video is well done. Will be interesting to see if real-life examples of viral content come out of this kid of model. IMHO, users need to choose to share content themselves in order to go viral : it's not the link-posting (which is the basis of all twitter spam) that produces the virality, but the passion and wording of the people describing the content AFTER they've seen it that gets their friend…

Where did you get the video done? Especially in 72 hours!

Fortunately, this wasn't the first product demo I made :).

Check out the Mixergy interview with Miguel Hernandez of Grumo Media. He talks about some great tricks you can use to make simple product demo videos.

Basically, it's really good stock illustrations + some good Keynote work + a blanket over your head to cut out the echo as you record the voiceover on your computer. I actually really enjoy making them.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#12

Post by iamdave » Mon, Sep 19, 2011, 1:26 PM UTC

Great concept, nice delivery too! I hope this works out, if you have any case studies perhaps from your test clients, I'd love to read them and maybe show this to my marketing director.

Though I have one pause: "Viral". Has use of the word viral essentially trumped "social"? I don't mean to knock the work you've done here, because you've put work into it and I'd like to use it myself. I just want to know why the term viral has been slapped on your product, it's not viral because you say it is (http://johngushue.typepad.com/blog/2010/05/its-not-viral-jus...). Keep this motto in mind: "Under promise, over deliver". If someone signs up for this expecting instant viral success, and fails, that hurts your brand, no?

Good luck, I've bookmarked this :)

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#13

Post by riffraff » Mon, Sep 19, 2011, 1:27 PM UTC

simple and cleanly executed, though I believe the G+ integration may be slightly buggy[0].

Also, the FAQ page has the sentence "Can I have use my Facebook fan page...". I am no native speaker but the have-use seems an error.

[0] on chrome 14, OSX10.6 I did +1, and saw a form blinking away, and the "+1" soes not seem reported in my G+ account

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#14

Post by marcamillion » Mon, Sep 19, 2011, 1:30 PM UTC

fitztrev wrote: post #11

marcamillion wrote: post #8

Earlier quoted context omitted.

Where did you get the video done? Especially in 72 hours!

Fortunately, this wasn't the first product demo I made :). Check out the Mixergy interview with Miguel Hernandez of Grumo Media. He talks about some great tricks you can use to make simple product demo videos. Basically, it's really good stock illustrations + some good Keynote work + a blanket over your head to cut out the echo as you record the voiceover on your computer. I actually really enjoy making them.

It's behind a paywall :(

Thanks for the heads-up though.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#15

Post by jaryd » Mon, Sep 19, 2011, 1:36 PM UTC

fitztrev wrote: post #3

jaryd wrote: post #2

twitter bootstrap framework?

Indeed :) It's what made it all possible. I wouldn't have done it if I had to style all the forms and layouts from scratch.

That's awesome :) so cool that open source -design- benefits programmers too!

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#16

Post by fitztrev » Mon, Sep 19, 2011, 1:47 PM UTC

riffraff wrote: post #13

simple and cleanly executed, though I believe the G+ integration may be slightly buggy[0]. Also, the FAQ page has the sentence "Can I have use my Facebook fan page...". I am no native speaker but the have-use seems an error. [0] on chrome 14, OSX10.6 I did +1, and saw a form blinking away, and the "+1" soes not seem reported in my G+ account

Ahh, thanks for both reports. The G+ button seemed to be the most finicky about how things worked. I'll get both of those items updated, though. Thanks again.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#17

Post by donw » Mon, Sep 19, 2011, 1:49 PM UTC

grk wrote: post #6

I wouldn't like to be on the receiving end of this. I want to see the content first, then maybe share with my network. Putting a "sharewall" like this will put a lot of people off.

I'm in the same boat -- a sharewall is almost guaranteed to bounce me.

Then again, I'm probably not the target for a viral marketer, so perhaps this is an effective solution.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#18

Post by donw » Mon, Sep 19, 2011, 1:50 PM UTC

fitztrev wrote: post #11

marcamillion wrote: post #8

Earlier quoted context omitted.

Where did you get the video done? Especially in 72 hours!

Fortunately, this wasn't the first product demo I made :). Check out the Mixergy interview with Miguel Hernandez of Grumo Media. He talks about some great tricks you can use to make simple product demo videos. Basically, it's really good stock illustrations + some good Keynote work + a blanket over your head to cut out the echo as you record the voiceover on your computer. I actually really enjoy making them.

Any good recommendations for stock art?

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#19

Post by nicpottier » Mon, Sep 19, 2011, 1:51 PM UTC

Nice concept. If it doesn't work out maybe you should start a demo video service of some kind. Totally impressed that you could put that video together so quick, looks really nice.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#20

Post by fitztrev » Mon, Sep 19, 2011, 1:56 PM UTC

donw wrote: post #17

grk wrote: post #6

I wouldn't like to be on the receiving end of this. I want to see the content first, then maybe share with my network. Putting a "sharewall" like this will put a lot of people off.

I'm in the same boat -- a sharewall is almost guaranteed to bounce me. Then again, I'm probably not the target for a viral marketer, so perhaps this is an effective solution.

I think it might depend on the offer as well. I'm probably the same on most things. But AppSumo has a similar "Free Deal" on their site where you get access to the video/product after tweeting about it. Since I may actually be interested in the offer most times, I'm usually pretty happy to do it. I know that I'm going to get value out of it and, by helping advertise the site, I'm helping them continue these offers in the future.