I always wonder why people are investing so much energy and time to invent New tools instead oft using existing tools that already solve the same issues. Just use ansible for that.
New tools covering a specific niche, even if that niche is already covered by a bigger, more established tool, are frequent. Not everyone needs or wants the kitchen sink approach. If you're using only CloudFormation to manage AWS, why would you force misery upon yourself to use Ansible just for AWS auth?
* I slightly exaggerate, but i genuinely consider Ansible to be the worst CM tool of the "modern" ones (so excluding CFEngine) at any sort of scale/enterprise. It has so many things wrong it's baffling for me people are removing existing Puppet, Chef, Salt envs to replace them with Ansible. It's awesome for homelabs or similar though.