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It will be helpful if you specify what the candies are made of. I can imagine people with specific tastes, vegetarians, people with allergies, etc will be interested in knowing such details.
Pandora for snacks: awesome tagline and concept. This would make a great gift for kids (of all ages). One suggestion: change the look of your site. Add pictures of candies. Make my eyes burn from the hot neon colors. Turn up the fun dial on the design!
WHY???!???!!
target="_blank" on "see sample shipment" WHY???!???!!
1 - Small thing, but when I click "click here for international", it'd be nice if the FAQ entry was auto-expanded.
2 - I think you should watch Barry Schwartz TED talk on the Paradox of Choice (http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...) before considering this suggestion...but I can't help that more choice in this case might be better (if properly designed). Some people might want 1 package a month, but for it to be larger (maybe they have 4 kids)..or smaller...they might even like to pick preferences of types of candies..
3 - This might be a little far fetched, but you know what would be sweet (HAHAH!), if X days before it shipped, I had the opportunity to include a personal message. I could see buying this as a gift for someone special and wanting to include a unique and personal message each time.
It surprises me how many people try to build an MVP before looking at the existing competitors :) Graze.com has been doing a recommendation-engine driven snack delivery service for several years now (they raised a $2.5m VC round from Octopus and DFJ) and are making revenues in the high millions. Graze have a pretty proven business model by this stage, but given they only operate in the UK there's obviously the potent…
Earlier quoted context omitted.
I think this fellow is on to something. I can't imagine walking into a candy store and seeing bare counters and plain walls. I expected to see a white background with candy pouring in from the sides and reds and yellows.
"apple store for candies" :) ? But that is a good input, I will see if I can alter the layout to put more candies picture. We are just starting, so we don't have that many pictures yet, but as we grow, I am sure I will put more pictures based on the candies that we sent.
Also, would J List be a competitor? Regardless, good luck!