The article's actual title uses the word "burn", not "add", which makes more sense. "Add video subtitles on the fly from plain text" is basically just a description of subtitles as they work today.
well, minus the on the fly part, i guess. I thought it might be semi automatic by trying to skip actually understanding spoken words but counting syllables or similar to detect accurate timing. I don't know what the workflow usually looks like for this kind of task but this one presented here doesn't look too dumb to me. even without burning them into the video.
Is there a software that can do that? I have been searching for one, but haven't found any so far?