Earlier quoted context omitted.
If your marketing strategy involves throwaway Twitter accounts (or spamming strangers via Twitter), you’re doing it - for any definition of “it” - wrong. Come up with something better; it’s not hard.
You obviously do not work in marketing.
Or I do but I’ve read and agree with http://sethgodin.typepad.com/seths_blog/2008/01/permission-m... (and the book, short though it is) and other experts. Godin says it perfectly:
> … the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Basically, a marketer trying to force their stuff on people - interruption marketing - either doesn’t understand their value proposition well enough to spot ways that it can actually help customers, or is too lazy to act on those ideas.