Earlier quoted context omitted.
0. It's the 'a small price' plus a free tier that concerns me in terms of sustainability for a business. It makes sense of Walmart to provide and maintain and support free software because the free software: a. does not cannibalize sales transactions. b. does not have design incentives to be delibrately bad/frustrating/incomplete c. does not allow the creation of bad business metrics like "Look how many free users it…
I think you are right but since it's an immature product, we had to decrease the price significantly. The goal is somewhere between passive income and becoming something more so maybe that's why the mixed signals. Have to take a look at that, I guess. I know and we did the math on how free users impact our finances but had to somehow launch it and get attention. What would you suggest? Trials and increased pricing? B…
Launching, not so much because often the idea of launching creates a PR driven process optimized around getting attention rather than the hard work of talking to people at the risk of rejection. It's not that PageRocket is not a fine piece of work. It's more than GoDaddy and Wix run advertisements on TV for free websites and WordPress has a free tier and that's what PageRocket is competing against (plus its own free tier).
but since it's an immature product, we had to decrease the price significantly
There are many people, including myself, who feel reluctant to charge people a lot of money and find reasons to lower their prices. One way of validating a business idea is whether or not people will pay a substantial amount of money for something that has not yet been built. Patio11 (Patrick Mackenzie) tells the story about validating Appointment Reminder here: https://www.conversionaid.com/podcast/patrick-mckenzie-kalzu...
I recommend his advice (since much of what I have written here is stolen from him, much of the rest was stolen from YC) regarding bootstrapping a business.
The third source of my advice is my own business experience. I've learned that getting to "No" quickly is better than a slow death of maybe and starvation revenues that only allow writing the rent check.