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Show HN: Disrupting tax preparation in Canada

simpletax.ca

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Re: Show HN: Disrupting tax preparation in Canada

#5

Post by suter »

Mankhool wrote: post #4

I have zero intention of putting my tax information into the cloud with UFile, Simpletax or any other vendor. If I cannot keep my data locally, then I am not interested.

Thanks for the feedback Mankhool. We're also exploring a version that would just make use of HTML5's local storage. Is that something you would consider?

Re: Show HN: Disrupting tax preparation in Canada

#7

Post by cmer »

My feedback would be that "free" makes me extremely suspicious. How do you make money? Selling my information?

I'm not saying you are, just that it makes it sound like some kind of scam.

I think you should charge a low flat fee. $15 perhaps. I wouldn't be surprised if you had more people using the service this way.

Re: Show HN: Disrupting tax preparation in Canada

#8

Post by suter »

cmer wrote: post #7

My feedback would be that "free" makes me extremely suspicious. How do you make money? Selling my information? I'm not saying you are, just that it makes it sound like some kind of scam. I think you should charge a low flat fee. $15 perhaps. I wouldn't be surprised if you had more people using the service this way.

Thanks for the feedback cmer! And you're totally right—we want to be very careful about using the word free. We are really a "pay what you want" service.

We initially offered returns for a flat $10, but being new in this space, we found it was difficult to get attention and that many were still doing their taxes on paper because of the perception that they had to pay. We're hoping we can convince many of these paper filers to switch knowing that payment is optional, not mandatory.

Re: Show HN: Disrupting tax preparation in Canada

#9

Post by cmer »

suter wrote: post #8
cmer wrote: post #7

My feedback would be that "free" makes me extremely suspicious. How do you make money? Selling my information? I'm not saying you are, just that it makes it sound like some kind of scam. I think you should charge a low flat fee. $15 perhaps. I wouldn't be surprised if you had more people using the service this way.

Thanks for the feedback cmer! And you're totally right—we want to be very careful about using the word free. We are really a "pay what you want" service. We initially offered returns for a flat $10, but being new in this space, we found it was difficult to get attention and that many were still doing their taxes on paper because of the perception that they had to pay. We're hoping we can convince many of these paper…

To be honest, I don't see how "pay what you want" is any better than free. I'd A/B test this, but my gut feeling is that charging a flat fee will lead to much higher conversion.

Re: Show HN: Disrupting tax preparation in Canada

#10

Post by cmer »

suter wrote: post #8
cmer wrote: post #7

My feedback would be that "free" makes me extremely suspicious. How do you make money? Selling my information? I'm not saying you are, just that it makes it sound like some kind of scam. I think you should charge a low flat fee. $15 perhaps. I wouldn't be surprised if you had more people using the service this way.

Thanks for the feedback cmer! And you're totally right—we want to be very careful about using the word free. We are really a "pay what you want" service. We initially offered returns for a flat $10, but being new in this space, we found it was difficult to get attention and that many were still doing their taxes on paper because of the perception that they had to pay. We're hoping we can convince many of these paper…

Also, your site TOTALLY needs to be on SSL. With the green bar. Even the marketing site. You need to instill as much trust as you can.

Show me some fancy logos of why I should trust you. At the very top of the page.

Trust is your biggest problem at the moment in my opinion. Identity fraud is so widespread nowadays people are careful.

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