I can think of a few changes I'd make off the top.
I'd put the pricing info on the front page, right next to how much money they
could bring in. The profit calculator is a neat toy, but you could summarise the
info and put it on the homepage.
Get rid of that ticker in the top, or at least remove the seconds. I found it
very distracting. The how it works page is also a bit tight. Maybe have some
bigger number bullets and cut it down to important points.
Make a big point of the "risk free" terms. It didn't really stand out to me.
Really, the big points are:
- You can raise a lot of money in a fun way.
- It's cheap to register.
- IF you don't raise enough, we refund the charge.
That's a pretty good deal, so put it right in front of people.
Maybe you could offer some branding/subdomain options for clubs, so they can
tell players to sign up at myclub.ourclubfundraiser.com or similar. Do players
really need to see a profit calculator?
5 visits a day isn't really enough to find out anything meaningful. More
importantly, the target audience is probably not willing (or able) to drop those
kinds of fees right away. I know when I did volunteer work it could take ages to
get things done, and when money was involved it took even longer.
Given the audience, I can think of a few changes that might help.
Ask for an email address and send more information. Some case studies would be
nice too. It doesn't have to be anything huge, just "thanks for requesting info:
here's how it works, here's how it's helped people, any questions ask
away". Send one or two followup emails to see if they need help setting up of
have questions.
You may have to take a more direct route to getting customers, such as emailing
local clubs to see if they're interested. AdWords and Facebook ads are other
ways to get a quick boost of interest, but I'm guessing the direct approach will
work better.
Hope that helps!