Show HN: NationBuilder, my startup just launched

A potential client came to us several years ago with a similar idea, apparently there's lots of money to made since every local election needs a site + social media. Thus white-labeling the process, as NationBuilder is doing allows for your local sheriff or judge to harness the necessary tools they need to get their campaign going without a cost prohibitive price tag.

I thought it was a good idea then, and an even better idea now. I think NationBuilder did a great job. Needless to say the potential client got cold feet, and never executed their idea.

Yes. It's not at all obvious the site is for politicians / public figures.

It's not just for civic leaders or candidates.

While we built it with an eye on the non-profit and political world, it could also be of benefit to independent creators of all types -- artists, musicians, advocacy groups, small businesses, sports teams, public speakers, etc. Anyone who is a leader or creator with a following.

Is it just for them? It seems it's for businesses as well.

After looking at the website for a minute my opinion is that it looks really cool, though I'm not one hundred percent sure what it does. After writing the previous sentence I read the FAQ and now I'm a little more sure what it does, but definitely the explanation side of things needs a bit more work.

The big "click here for pricing" button comes way too soon. You need to explain your product before you hit me with the pricing. The "FAQ" and "About" links are way over there, where I'm not drawn to 'em.

I love the idea of the Abe for President campaign. And yet, it doesn't seem to be fully functional. Perhaps letting me see a fully-functional demo of the Abe for Pres campaign might help me to understand what's going on a bit better.

edit: In case the above came off too critical, though... I think you've done a really good job in identifying a real problem that folks with money will pay good money to have solved. The only problem is that spending a few minutes on your website doesn't yet communicate to me exactly how you're solving it. Tighten up the marketing message and you could really be onto something.

It's built from the ground up, Ruby on Rails mostly.