Hi!
I'm curious: is there a bias in perception of hardware projects testing new behavior compared to software projects? I don't have enough data points, so wanted to see what you think.
By contrast to software startups, it seems, hardware project that are based on a behavioral hypothesis are considered to be R&D to be conducted in academia. Not startup material. Even though the budgets for running these early experiments now are at par with software projects (also For software projects, it's quite common to run an experiment and see if a certain new behavior/environment would stick and have traction.
Do you happen to know successful hardware startups/projects that were built based on an unproven behavioral hypothesis?
Thanks!