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Ask HN: How do you sell the software of a failed business?

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Ask HN: How do you sell the software of a failed business?

#1
Hello,

My parents attempted running a holiday-booking venture that didn't go anywhere. In the process, they had a fairly advanced web app built with things like custom refund policies and self-service registration for the hotels.

This web app cost a lot and it would be nice to get back some of that money, so how would you go about recovering the cost?

Any failed business sale forums I don't know about?

Re: Ask HN: How do you sell the software of a failed business?

#8
post #4

Can you outline the app a bit more? I'm struggling to understand the target market. What can the app do exactly? Where was it sourcing its hotels / flights / hire car data etc?

It was meant to be hotels in a single country, it's still operational at http://bookinbulgaria.com

In this business, the big competitors all reserve a bunch of rooms in the hotels and manage their booking themselves. The hotel is then not allowed to touch these rooms.

The model here was to give the hotels a reception-desk piece of software and have them use it to maintain availability. A lot of the hotels that signed up had nothing like this, so it was definitely a win for them. Armed with exact availability, you can have a much better booking system (and of course, if the hotel only wanted to give you a chunk of their rooms, they're perfectly capable of doing that).

Hotels can sign up on their own (including local bank details, etc) and just need to be reviewed before showing up on the site. It supports i18n, scheduled payments, lots of bells and whistles.

The fact of the matter is that this failed because of market reasons (too small a market, dominated by big players, primarily) but it may have a niche somewhere else on this planet. :)

Re: Ask HN: How do you sell the software of a failed business?

#9
post #4

Can you outline the app a bit more? I'm struggling to understand the target market. What can the app do exactly? Where was it sourcing its hotels / flights / hire car data etc?

It was meant to be hotels in a single country, it's still operational at http://bookinbulgaria.com

In this business, the big competitors all reserve a bunch of rooms in the hotels and manage their booking themselves. The hotel is then not allowed to touch these rooms.

The model here was to give the hotels a reception-desk piece of software and have them use it to maintain availability. A lot of the hotels that signed up had nothing like this, so it was definitely a win for them. Armed with exact availability, you can have a much better booking system (and of course, if the hotel only wanted to give you a chunk of their rooms, they're perfectly capable of doing that).

Hotels can sign up on their own (including local bank details, etc) and just need to be reviewed before showing up on the site. It supports i18n, scheduled payments, lots of bells and whistles.

The fact of the matter is that this failed because of market reasons (too small a market, dominated by big players, primarily) but it may have a niche somewhere else on this planet. :)

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