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Ask HN: How to launch, all-in or steady stream?

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Ask HN: How to launch, all-in or steady stream?

#1
We'll be launching our SaaS product soon, and I was thinking of getting some opinions on the best way to launch. Do you think it's best to have an all-in launch, where you advertise on all relevant channels at the same time, or more of a steady stream made of smaller launches (eg. Launch one week on HN, one week somewhere else, and so on)?