Ask HN: How can I estimate traffic for a future event?

#1

Post by bcater » Wed, Feb 06, 2013, 8:12 PM UTC

I run a website that, to date, has had very low traffic, fewer than 1k uniques / day. I expect a Fortune 500 company to link to the site via their Facebook page within a day or two. How can I estimate how much traffic will be generated?

Thanks, all.

Re: Ask HN: How can I estimate traffic for a future event?

#2

Post by true_religion » Wed, Feb 06, 2013, 9:20 PM UTC

Does facebook have activity monitors of any sort? Can you ask them how many people visit the page directly or view their news feed items?

Re: Ask HN: How can I estimate traffic for a future event?

#3

Post by maxmcd » Wed, Feb 06, 2013, 9:25 PM UTC

There's a few ways I've gone about doing this in the past:

- Find out if they've ever done something similar in the past and see if you can get performance numbers on that post.

- Ask around and see if you can get some good Facebook click data numbers for the type of post you expect to get. These vary greatly depending on the brand but you can usually use engagement (comments and likes on individual posts) to see if different user groups are going to perform similarly.

- Do some basic back of the envelope math. Look at how many likes they have, likes per post. What percentage are going to click on your link?

Your best bet is usually the first one. Similar campaigns on the same page are going to offer you the best insight. Although, I've found that social media tends to fail to meet my expectations time and time again in situations like this. Depending on the company, you might not push that far past 1k/day.

Either way, good luck.

Re: Ask HN: How can I estimate traffic for a future event?

#4

Post by dholowiski » Thu, Feb 07, 2013, 7:47 PM UTC

You can guess, maxmcd gave some suggestions, but you can't really estimate. My web site has been shown on two national TV shows and I can tell you from experience that so many variables come into play that you can't even estimate the order of magnitude of traffic. With the cost of web servers as they are now, just prepare for the biggest amount of traffic you can imagine, overkill is better than under.

Re: Ask HN: How can I estimate traffic for a future event?

#5

Post by merinid » Fri, Feb 08, 2013, 2:13 AM UTC

You can not accurately estimate how much network traffic will be generated. There is nothing from stopping it from becoming immediately viral. Sites have had hundreds of thousands of visitors increases daily. Be prepared. Host the static on s3 etc... Engineer for it.

Varnish: https://www.varnish-cache.org/ A decent primer.

Failover database servers? Auto scaling on amazon?

A Fortune 500 is a big deal. Don't worry. This is a good kind problem to be having. Regardless, the exposure will continue and be referenceable which is great for your site.

Re: Ask HN: How can I estimate traffic for a future event?

#6

Post by onlyup » Sun, Feb 10, 2013, 12:25 AM UTC

Let us know how it goes! What's the website?

Re: Ask HN: How can I estimate traffic for a future event?

#7

Post by bcater » Wed, Feb 13, 2013, 10:27 PM UTC

onlyup wrote: post #6

Let us know how it goes! What's the website?

Thanks for your suggestions, all. Our traffic roughly doubled, which didn't cause any strain on our infrastructure.

For the curious, the site is http://betterific.com, which was linked from http://facebook.com/arbys, marking our first big partnership. After endless market surveys about what your customers want, Betterific tells you why.