We’re rebuilding the core of our investor outreach tool.
This month we replaced our old investor list + campaign system with an organization-based model. Instead of individual, messy contact lists, everything is now structured around verified organizations, which makes targeting and scaling a lot saner.
What changed:
10,000+ verified investor organizations
Cleaner data → fewer bounced emails, less manual filtering
Faster campaign setup (less configuration, fewer edge cases)
A foundation that lets us add smarter targeting and sequencing later
This was a breaking change, so we reset existing lists and campaigns. Users just re-onboard, reconnect email, and relaunch — takes ~2–3 minutes.
Still early, but the new structure already feels more reliable than what we had before.
Curious what others here are rebuilding or shipping this month