Live data from Hacker News

Ask HN: Why do so many B2B tech companies sponsor formula 1?

news.ycombinator.com

Post reply on HN

Print view View original

1–5 of 5 posts

Ask HN: Why do so many B2B tech companies sponsor formula 1?

#1

Post by Nars088 » Thu, Jul 25, 2024, 5:56 AM UTC

No post body was provided.

Re: Ask HN: Why do so many B2B tech companies sponsor formula 1?

#2

Post by dexwiz » Thu, Jul 25, 2024, 6:08 AM UTC

For the same reason they sponsor sailing and catamaran teams.

Re: Ask HN: Why do so many B2B tech companies sponsor formula 1?

#3

Post by ljf » Thu, Jul 25, 2024, 6:19 AM UTC

An excuse to take clients and show off how solvent they are.

Re: Ask HN: Why do so many B2B tech companies sponsor formula 1?

#4

Post by rfarley04 » Thu, Jul 25, 2024, 6:26 AM UTC

dexwiz wrote: post #2

For the same reason they sponsor sailing and catamaran teams.

This is such a better explanation than "because old white men watch F1"

Re: Ask HN: Why do so many B2B tech companies sponsor formula 1?

#5

Post by pestatije » Thu, Jul 25, 2024, 6:35 AM UTC

F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity

Post reply on HN