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Ask HN: How do you uncover the unspoken objections of a potential customers?

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Re: Ask HN: How do you uncover the unspoken objections of a potential customers?

#2
In my retail experience, you would repeat your understanding of their needs and how your product is addressing them.

You can then ask them to confirm your understanding.

"As a digital creator, you've told me that it's time consuming to send invoices out. Using our software, you'll be able to do this much more easily.

Is that a fair summary of what we discussed or have I misunderstood something?"