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Ask HN: Cold outreach through email or LinkedIn?

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Ask HN: Cold outreach through email or LinkedIn?

#1
If you had to choose, would you rather be pitched through e-mails or LinkedIn messaging?

This outreach is specifically towards developers, CTOs, VP engineering of startups.

Pitching is to try a product out for free or to get on a user interview call, and not about hearing a sales pitch to purchase a product.

Re: Ask HN: Cold outreach through email or LinkedIn?

#3
The pitch almost doesn’t matter, I’m not going to read it.

My prompt for filtering inbound email is “Summarize the goal of the sender of the following email in 12 words of less”, which then replaces your subject. I almost never respond to a cold LinkedIn message.

Sorry, but it’s tough out there.

Re: Ask HN: Cold outreach through email or LinkedIn?

#6

LinkedIn. My email is bombarded with spam and LinkedIn messaging isn't free or unlimited, so they tend to be a bit more focused. Even on my private infrastructure emails, the email burden is quite high. LinkedIn has maybe 3 messages on a busy day.

This is what my thought process was, but I’ve heard mixed responses. A lot of people are more familiar with outreach through E-mail vs LinkedIn, so LinkedIn can feel off-putting.