Ask HN: Lack of new customers is killing where I work at. What now?

I work at a software house and the lack of new customers is making everyone pretend they're working, with ppl getting really creative with BS internal projects, demanding what should everyone do, founders implementing OKRs of all sorts in all areas and that kind of shit makes me cringe and I'm losing the joy, because I do have full time work and now I need to look at useless corporate BS. Because me and some of the company still working and allocated to real projects.

Should I look for a new place to work or is it happening everywhere?

At big movie studios there are still DVD authoring departments with lots of people looking very busy.

Well you could think of an ambitious startup like it has a certain runway to take off before it runs out of runway.

In a promising environment, the marginal companies could be grouped in with the most airworthy.

Now if you're barely off the ground, and the going gets rough, the runway means something completely different.

It's good to be in a vehicle that can make it back to a runway to fly again, rather than crash before you can get to some kind of survivable landing.

You can't always be sure of which one you are in or how good the pilot is.

In a threatening environent, the marginal performers could be unfairly grounded, although it could sometimes amount to risk reduction until clearer skies are ahead.

You might need to be careful you don't go to a place that will crash sooner with less warning.

Plenty of people still have a working DVD player and never got a Blu-Ray player. If the people in the authoring department do their jobs well, a DVD looks pretty ok compared to typical 5Mbps streaming video.