My wife studies Business communication and is pretty good with marketing for small to medium businesses.
How does one sell marketing to companies that are strapped for cash already in this economy? She is looking to start a marketing company.
Ask HN: How does one start a digital marketing agency with zero clients?
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Re: Ask HN: How does one start a digital marketing agency with zero clients?
#2Two things. First simplify the marketing to business types. Don't require them to learn much at all. Pay this much to get this many customers, that's all they want to hear. Under promise and over deliver.
Second get results.
Re: Ask HN: How does one start a digital marketing agency with zero clients?
#3Economies aren't an ingredient you can control. There will only be growth value in time spent on the needs of client relationships. Think smaller in scope and work on those relationships, one by one.
While you're at it, go right to the competition and make industry friends if you can. They can provide some of the best referrals you can get, but the old cutthroat competition trope usually has to be kept at bay while you build up a reputation.
Be humble, don't give up & good luck.
Re: Ask HN: How does one start a digital marketing agency with zero clients?
#4Two things. First simplify the marketing to business types. Don't require them to learn much at all. Pay this much to get this many customers, that's all they want to hear. Under promise and over deliver. Second get results.
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Re: Ask HN: How does one start a digital marketing agency with zero clients?
#5Marketing expert does not know how to do marketing for themself.
Re: Ask HN: How does one start a digital marketing agency with zero clients?
#6Marketing expert does not know how to do marketing for themself.
Be kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes.
Re: Ask HN: How does one start a digital marketing agency with zero clients?
#7Marketing expert does not know how to do marketing for themself.
I don't think the one asking the question is supposed to be the marketing expert?
Re: Ask HN: How does one start a digital marketing agency with zero clients?
#8[deleted]
Re: Ask HN: How does one start a digital marketing agency with zero clients?
#9Marketing expert does not know how to do marketing for themself.
Be kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes. https://news.ycombinator.com/newsguidelines.html
OK but then how is this message any less snarky? You even italicised your quote like a proper criminal!