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Ask HN: What to do when Google is about to kill your business?

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Ask HN: What to do when Google is about to kill your business?

#1
We are having an issue with Google. All of our email is going to spam (including email between team members).

We have a Domain reputation of 100% as per Google's own tool (Postmaster), and we are following all of Google's best practices -> SPF is set correctly, DKIM, DMARC, the emails are only sent when the customer selects to receive an email, and we include a visible unsubscribe link.

Our whole business is paralyzed, and Google customer support doesn't seem able to identify the issue. It has been 2 weeks.

Is there something else we should be doing?

Re: Ask HN: What to do when Google is about to kill your business?

#4
post #3

Send me an email at REDACTED, let me take a look. I can probably give you a few deliverability tips, if you want. When you've sent it, add a comment here so I know to look at my mailserver logs in case my mail filter hard rejects the mail.

Thank you, email sent.

Re: Ask HN: What to do when Google is about to kill your business?

#5
>the emails are only sent when the customer selects to receive an email, and we include a visible unsubscribe link.

Just for what it's worth, sometimes when a company's marketing is really obnoxious I'll mark it as spam just to fuck with them.

If there are enough people doing that, one could imagine that Google's internal filters would begin seeing the whole domain, or some random boilerplate string in the emails as an indicator of spam.

Have you started manually flagging messages as "not spam" on mass?

Re: Ask HN: What to do when Google is about to kill your business?

#6

>the emails are only sent when the customer selects to receive an email, and we include a visible unsubscribe link. Just for what it's worth, sometimes when a company's marketing is really obnoxious I'll mark it as spam just to fuck with them. If there are enough people doing that, one could imagine that Google's internal filters would begin seeing the whole domain, or some random boilerplate string in the emails as…

Thanks for the reply.

I Agree that marketing email are super obnoxious. In the very few instances that we send (e.g. black Friday), we include an unsubscribe link :)

Yes, we are informing our customers to flag us as not spam. However, our domain reputation is 100% (google's postmaster) according to Google's support, this doesn't seem to be the case.

We will continue informing our customers and helping them set filters so they can receive our emails (eg. forgot password and other important emails). But everything on Google's side is showing as OK and we are still left without an answer.

Re: Ask HN: What to do when Google is about to kill your business?

#8
post #4
post #3

Send me an email at REDACTED, let me take a look. I can probably give you a few deliverability tips, if you want. When you've sent it, add a comment here so I know to look at my mailserver logs in case my mail filter hard rejects the mail.

Thank you, email sent.

Send me an email at REDACTED too

Re: Ask HN: What to do when Google is about to kill your business?

#9
post #6

>the emails are only sent when the customer selects to receive an email, and we include a visible unsubscribe link. Just for what it's worth, sometimes when a company's marketing is really obnoxious I'll mark it as spam just to fuck with them. If there are enough people doing that, one could imagine that Google's internal filters would begin seeing the whole domain, or some random boilerplate string in the emails as…

Thanks for the reply. I Agree that marketing email are super obnoxious. In the very few instances that we send (e.g. black Friday), we include an unsubscribe link :) Yes, we are informing our customers to flag us as not spam. However, our domain reputation is 100% (google's postmaster) according to Google's support, this doesn't seem to be the case. We will continue informing our customers and helping them set filter…

Do you send unsolicited mail that customers didn't specifically sign up for?

I get so much of this, I sign up for a service to check it out, decide it's not actually a good fit for me but in the process of signing up the company added my email to loads of mailing lists like product updates, advertising, policy changes, etc. etc.

The company doesn't see this as spam. However, it is spam and whenever I receive any of this mail, whether there's a (legally required) unsubscribe link or not, I always mark it as spam.

Don't send email to people unless they specifically ask you to send it. Mailing lists must be opt-in, not opt-out. Otherwise they are spam.

If this is why your mails are being flagged as spam then I agree with Google here. If it's another reason then you have my sympathy.

Re: Ask HN: What to do when Google is about to kill your business?

#10
If all else fails and you want potentially better customer support, I would give SendGrid a try. I have had very good results with them. In a similar case, someone from their tech support spent over an hour on the phone helping us sort the issue out. And it was a mix of things, configuration, etc
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