Ask HN: Launching a startup. To-do list?

#1

Post by niico » Mon, Apr 04, 2011, 7:14 PM UTC

Sup guys,

Im starting a new "social/dating" project all by myself. Im a designer so I did all the UI work and now sent the PSD files to convert them to HTML to India. All the back-end will be coded by a friend of mine in Amsterdam.

My question is. What should I do while the guy in India is slicing the PSD and my friend in Amsterdam is building the back-end?

Should I "ship quiet and ship often" or start generating some buzz. Although I don't think it will be a good idea to start making noise for a product that is not done yet.

What can I do in the meanwhile?

Thanks in advance

Re: Ask HN: Launching a startup. To-do list?

#2

Post by markstansbury » Mon, Apr 04, 2011, 7:24 PM UTC

I suggest you grab a beer. First things first.

After that, maybe see if you can get some people signed up for launch notices. Maybe see if you can get some female early adopters. That strikes me as the biggest dating-site problem.

Good luck.

Re: Ask HN: Launching a startup. To-do list?

#3

Post by anasol » Mon, Apr 04, 2011, 7:34 PM UTC

It depends on your timeline. You might want to generate buzz before the product comes out so that there is some level of expectation and, if you have been advertising correctly, then you should have some people coming in to check it out once you release it. Ideally your site will be good enough that they will free-advertise for you via word of mouth.

Now, if it is going to take a while for the backend and the rest to be ready, you can make the best out of your time by creating what will be your advertisement strategies for the weeks before the site launches.

Hope this helps.

Re: Ask HN: Launching a startup. To-do list?

#4

Post by [deleted] » Mon, Apr 04, 2011, 7:39 PM UTC

markstansbury wrote: post #2

I suggest you grab a beer. First things first. After that, maybe see if you can get some people signed up for launch notices. Maybe see if you can get some female early adopters. That strikes me as the biggest dating-site problem. Good luck.

[deleted]

Re: Ask HN: Launching a startup. To-do list?

#5

Post by niico » Mon, Apr 04, 2011, 7:47 PM UTC

Both advices were very useful. Cheers ;)

Re: Ask HN: Launching a startup. To-do list?

#6

Post by anasol » Mon, Apr 04, 2011, 7:54 PM UTC

markstansbury wrote: post #2

I suggest you grab a beer. First things first. After that, maybe see if you can get some people signed up for launch notices. Maybe see if you can get some female early adopters. That strikes me as the biggest dating-site problem. Good luck.

Actually, yeah!

I do not know much about dating sites, but I just heard from a male friend yesterday that guys tend to get a lot of advertisement showing pretty girls that end up being links for porn sites... so compare with these and make your site contrast! I definitely agree that you need to motivate females to "trust" your site enough that they will sign up for it. Perhaps you might release a beta version for your friends and they can invite their friends?

Re: Ask HN: Launching a startup. To-do list?

#7

Post by bmelton » Mon, Apr 04, 2011, 8:27 PM UTC

You should almost certainly start trying to generate buzz.

I put together a list of media contacts at loudstartup.com, though it's primarily for tech-related startups. Might be of help.

Re: Ask HN: Launching a startup. To-do list?

#8

Post by niico » Mon, Apr 04, 2011, 9:26 PM UTC

How come people are saying that comments at HN are getting worse, negative and unhelpful... every comment at this thread was awesome!

Re: Ask HN: Launching a startup. To-do list?

#9

Post by keiferski » Mon, Apr 04, 2011, 10:02 PM UTC

bmelton wrote: post #7

You should almost certainly start trying to generate buzz. I put together a list of media contacts at loudstartup.com, though it's primarily for tech-related startups. Might be of help.

Nice list. You should add The Startup Foundry too. http://www.thestartupfoundry.com

EDIT: nevermind, didn't notice there was more than one page. You should put the page navigation at the top of the page.

Re: Ask HN: Launching a startup. To-do list?

#10

Post by bmelton » Mon, Apr 04, 2011, 10:09 PM UTC

keiferski wrote: post #9

bmelton wrote: post #7

You should almost certainly start trying to generate buzz. I put together a list of media contacts at loudstartup.com, though it's primarily for tech-related startups. Might be of help.

Nice list. You should add The Startup Foundry too. http://www.thestartupfoundry.com EDIT: nevermind, didn't notice there was more than one page. You should put the page navigation at the top of the page.

Thanks! That site was built, VERY quickly. I actually created a thread in which I referred to it as the '2 hour startup', cause I built it (in Django) while I was stuck on the most boring and pointless conference call ever.

It's on the list, they're just sorted by 'reach', which is to say, the number of unique visitors they get in a month (as best I can estimate).

StartupFoundry is currently at the bottom of Page 3, if you're looking for it.