Ask HN: What comes after a successful Indiegogo campaign?

If your campaign is a success what should be your next step?

Should selling the product on Amazon become your new priority?

Should you try to sell at retail stores?

Should you focus on advertising?

In general, how do you keep the ball rolling?

I don't think it's just one thing.

I would:

-Define a business plan. A plan is better than no plan

-Plan a marketing strategy. You have to make sure there's demand for your product.

-Make sure it's available on Amazon so there's an easy way to order it.

- Repeat until there's a steady demand

- Continue by executing your business plan

FYI, going retail is expensive and very resource-intensive. You should wait until after you've gone as far as you can go online.