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Are there SEO "to-do" checklists (starting from the lowest hanging fruit and increasing in complexity) online?
As well: I'm interesting in expanding my knowledge of SEO. What should I read and do next?
http://www.seomoz.org/blog/the-beginners-checklist-for-small...
Checklist item: implement scalable method of link generation... sounds less than actionable to me.
See those links to your competition? Figure out how to get them to link to your site.
(This is where the glib, generic advice ends and the work starts. As you have probably figured out, SEO is relatively simple to understand in theory, and relatively difficult to actually do.)
If you share your site w/ us, I'll give you some suggestions.
There are two main aspects of SEO, on-site optimization and link building.
Read at about on-site optimization at:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-p...
http://www.searchenginejournal.com/12-basic-on-site-seo-tact...
After you have an optimized website ready, you should go and get some links. There are countless ways of building links. Let your imagination run wild and be creative with the link building.
Some resources to get started with link building:
http://www.linkbuildingwiki.com
http://www.seomoz.org/blog/link-building-from-a-to-z
on page seo is approx 25% or less of SEO - identifying keywords (search queries) that you want to rank for, then using those words in the Title, Permalinks, Headers, content. off page seo is appro 75% or more of ranking - attracting QUALITY inbound links from other quality and relevant websites.
Simple way to start attacking on page and off page is to blog. :)
I think a checklist gets you to C+ SEO at best. It will work for baseline on page optimization, but after you have title tags and headers you have to start asking information architecture, keyword selection, and strategy questions. Those get tricky! Checklist item: implement scalable method of link generation... sounds less than actionable to me.