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What information should include?
If you were to create the job description page (or careers page) for your company what will you put there?
What information will you add there?
For things like programming where there’s a lot of variety, some stuff indication of typical working environment is really nice. Daily standup? Lots of pairing? This isn’t a right/wrong thing but will help people with strong preferences avoid wasting time.
What’s the office environment like? Single offices? Team rooms? Cubicles?
Remote-working policy.
What are the required skills and nice to haves.
401K match and vesting schedule.
Dry lists of bullet points are a turn-off; they give the impression that the company just wants a warm body.
I also avoid companies that rely on hyperbole in their job ads--"rockstar," "ninja," "guru," etc. They give the impression that the one who wrote the job ad and/or the hiring manager have no idea how to truly quantify good talent.
An address of the place in which you will work. Trivial. Hardly anyone does it.