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Ask HN: How did you acquire your first 100 users? b2b

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Re: Ask HN: How did you acquire your first 100 users? b2b

#2
Tesults (https://www.tesults.com) is the best way to report build and automated test results to your team consolidated in one place for all of your project's supported platforms, build flavors and branches. A web-based reporting platform ideal for plugging into any build, test or continuous integration system within 15 minutes.

That's a plug, it's uncomfortable and slightly embarrassing if you're not a super extrovert but I've found doing that enough across the web, over email, over twitter, to people I meet in person etc., in Google AdWords, getting a couple of bloggers to write about the existence of the app, helped acquire the first 100 sign ups. Now if you're asking about first recurring 100 users, or specifically 100 first paying recurring users, rather than 100 sign ups that's very different and much much harder. So what are you asking about specifically? For 100 recurring users I think don't bother acquiring 100, acquire just a handful and see if they stay and ask them why they didn't, chances are the products not as good as you thought and you need more features or ui refinement. Iterate and iterate. I was told that Tesults is absurd for how little it does once about a year ago, indeed it did suck back then, now it does a whole lot more. Some would say it still sucks, and compared to where it will be in one year it does indeed. Iteration and iteration and not giving up is needed for the 100 first recurring users but for the first 100 sign ups, shouldn't be too hard by just pitching like crazy and not being embarrassed. And developing a thick skin.

Edit to add: Traction (book) by Gabriel Weinberg helped me. There's also a non tech/dev guy called Grant Cardone who has written a book called The 10X Rule, that's helped me too.

Re: Ask HN: How did you acquire your first 100 users? b2b

#3
For us, we did the following (in-order) and just recently hit 100.

1. Meet face-to-face with prospects in our area, either by cold-calling, cold-emailing, or walking-in

2. After #1, we asked for referrals for to other prospects

3. Next we started with cold-emailing across prospects in the US

4. Conferences

5. Local Meet-ups

6. Mailers / post cards

7. Facebook Ads

So far Facebook ads has been our top performing channel. Our SaaS targets commercial pools with lifeguards.

Re: Ask HN: How did you acquire your first 100 users? b2b

#4

For us, we did the following (in-order) and just recently hit 100. 1. Meet face-to-face with prospects in our area, either by cold-calling, cold-emailing, or walking-in 2. After #1, we asked for referrals for to other prospects 3. Next we started with cold-emailing across prospects in the US 4. Conferences 5. Local Meet-ups 6. Mailers / post cards 7. Facebook Ads So far Facebook ads has been our top performing channe…

Very interesting that Facebook ads are working for you - I have avoided them so far due to their cost but maybe I shall reconsider. So far I’ve been cold emailing my target market, but being new to all of this I am still tweaking my efforts - nailing down my initial email and the correct targets within a business (VP? Engineers? etc.)

Seems I may need to reconsider Facebook Ads...

Re: Ask HN: How did you acquire your first 100 users? b2b

#7

For us, we did the following (in-order) and just recently hit 100. 1. Meet face-to-face with prospects in our area, either by cold-calling, cold-emailing, or walking-in 2. After #1, we asked for referrals for to other prospects 3. Next we started with cold-emailing across prospects in the US 4. Conferences 5. Local Meet-ups 6. Mailers / post cards 7. Facebook Ads So far Facebook ads has been our top performing channe…

What's the price of Facebook ads? Could you tell a simple range?

Re: Ask HN: How did you acquire your first 100 users? b2b

#8

For us, we did the following (in-order) and just recently hit 100. 1. Meet face-to-face with prospects in our area, either by cold-calling, cold-emailing, or walking-in 2. After #1, we asked for referrals for to other prospects 3. Next we started with cold-emailing across prospects in the US 4. Conferences 5. Local Meet-ups 6. Mailers / post cards 7. Facebook Ads So far Facebook ads has been our top performing channe…

I think the tl;dr is that you need to work hard in real life to advertise it. The person to person contact is important for expensive, low volume sales.

One related item to keep in mind. Before you start selling lots of customers, potential customers will give you feedback a request/ suggest features. It’s important to try and separate those into “some one is suggesting a feature” and “you need this feature in order to sell your thing”. Don’t get stuck implementing every suggestion just to find that no one will pay for them no matter how many you have. You need to concentrate on the features that truest will sell the first 100 customers.

I can’t tell you how to decide that. Only you with your domain knowledge can decide that.

Re: Ask HN: How did you acquire your first 100 users? b2b

#9
1. Drop a retargeting pixel from adwords, fb, linkedin.

2. Get the addresses of your prospective clients.

3. Create FB ads campaign targeting your prospective clients within 1 mile radius coupled with people who work at the company.

4. Do the same on linkedin ads.

5.build retargeting audiences and continue to provide VALUE via white papers or solid content in exchange for contact info.

-----------------------------

If no funds are available for the above

Ground and pound face to face hand holding cross the finish lines works wonders (no secret sauce here) ------------

the combination of the above! now thats the secret sauce.

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