Ask HN: Do you talk about your startup or business at family gatherings?

I hate talking about business to non-entrepreneurs. It has always been a bad experience. I'm always told I am not doing it right. I usually get advices like "Your website should be more pretty", "why would someone use your app when there's a free (shittier) version already?", "you charge too much money, people can't afford that", "don't send emails, that's annoying!", etc