I'm a programmer who want to start a business (app or service). I have a potential partner to work with. I want to bootstrap. What books should I read?
Ask HN: I want to bootstrap a business. What books should I read?
1–4 of 4 posts
Re: Ask HN: I want to bootstrap a business. What books should I read?
#2Seth Godin: "Purple Cow" & "All Marketers Are Liars"
Re: Ask HN: I want to bootstrap a business. What books should I read?
#3Since you're a programmer I think you'll like 'Hooked' by Nir Eyal (with Ryan Hoover) about building habit-forming products. It's very accessible, actionable and basically compressed my 4-year UX design college education into a couple hundred pages.
@cdvonstinkpot great suggestion! Huge fan of Seth Godin.
Re: Ask HN: I want to bootstrap a business. What books should I read?
#4Crossing the Chasm, 3rd Edition. It really is a good book and helps people that are new to marketing and product development to understand the product adoption and how it differs at different times etc. They keep updating it which is another reason I like it.