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Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

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Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#91
One small bookstore I know that is doing well is Borderland Books in San Francisco.

Borderlands is hyperfocused. I'd suggest you need to be MORE focused, your stock is spread out. I'd suggest you drop every area you're not amazing with.

You need instore events that draws in the people who read your new more focused stock. Borderlands has a constant stream of author readings, signing etc. that bring people into their store.

I can't tell if you're doing this, but you need to be selling outside of your bookstore at trade shows, speaker events etc. When the Grand Rapids economic club has a speaker who has written a book, our local store has a table full of them for sale and clears $3-800 per event in sales.

Borderlands made a fundraising appeal to their customers a few years ago. The pitch was invest in us with a Gift Certificate that can't be redeemed for a year, but got a discount when used. It gave them a nice slug of working capital while they were expanding and more than a few customers dedided to simply hold onto the certificates to support the store they loved.

You also really need to take a sharp look at you business, figure out what bits contribute and what parts don't. Some basic business analysis can often do wonders for a business.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#92
Two random ideas:

- Is there any kind of alliance to be had with Albertine Press? ( http://albertinepress.com/about.html ) I'm not sure what the angle would be exactly, but they're just a few blocks away, and might have equipment and expertise that would allow for a more interesting kind of print-on-demand than the Espresso printer. And if bookstores are increasingly becoming fellow travelers with letterpress printers and vinyl shops and so on, maybe there are strategies in common.

- Others have mentioned affiliate fees. If book stores are no longer efficient ways to store and deliver books, but are still great ways to look at and play with and explore books, is it possible to fully transition to a book showroom instead of store? How would the business change if you were no longer thinking in terms of inventory, but only in terms of sample copies? You obtain exactly one copy of the very best books that fit comfortably in your space; the customer collects ones they like; and then they're scanned at the front desk, searched online, and the cheapest available copies of the quality they request are shipped to their address. So customers are getting Amazon prices (or better, because you might be better at running the search than they are), but the experience of discovering physical books. You could pay for it either with affiliate fees, if there's a program that works, or with a surcharge.

If you went down that path, your focus on the supply side would change from acquiring second-hand books, to finding really interesting ways to discover books. For example, shelves where you can flip through the top-ten favorite books of Bill Clinton, or Neil Gaiman, or Natalie Portman, or David Foster Wallace. Cyberpunk shelf curated by Neil Stephenson (with a blurb taped inside each cover if he'll write one!). Law & Tech shelf curated by Larry Lessig. Books by TED presenters. Make it so poking around the store is itself a learning experience.

Good luck -- I hope you manage to find someone, and their ideas are better than mine.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#95
Matt -

I too am a fan of bookstores and used bookstores have much more cachet than the surviving big box stores. The trick is to encourage your patrons to financially support the place that they love. I would be interested in exploring the opportunity further. I have been involved in the purchase, sale and turnaround of several businesses. Each of those processes is daunting in its own right. To be faced with a transfer and a turnaround concurrently will be difficult but not impossible. If you are interested in an exploratory conversation, I would be glad to do so as well. I would be interested on several levels including as a buyer, partner with others or as a consultant. My email is jfburke619@gmail.com

Good luck, John

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#96
post #12

Have you considered branching out into related areas, like games? I'm talking European-style and other board games and similar... things where physical location still matters.

That's interesting. We've thought of many things, but not that. I'll pass it along.

One issue with this is that selling board games suffers some of the same issues as selling books. It is very easy for someone to buy one online for very cheap. Plus there isn't as much of a secondhand market.

In addition in the area there are a few stores that sell board games that are already established. Off the top of my head I can think of two in Cambridge. Pandemonium Books and Games and Games People Play.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#97
See: the Last Bookstore in downtown LA.

It opened in 2009 and has expanded several times. It now sells 100,000 used books at $1 each in 16,000 square feet. It is already the largest independent bookseller in southern california.

There are so many books that they are organized by color in some sections. The variety within a shelf is just bizarre. Like the opposite of Google search results.

It feels like a tourist destination or an art installation. It's a remarkable experience.

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#98
Cater to the gaming community, host gaming nights.

Partner with schools or professors to have students buy school texts only available at your store.

Reconfigure your space to include a living quarters for visiting lecturers or artists. Have them earn their keep by leading discussions or giving a reading.

Have a large used and new graphic novel section. Buy used graphic novels at 33% cost or 50% credit.

Organize your bookshelves using the Library of Congress Classification System.

Get a housecat, name it something amazingly cute, the tweet advertisement for sales from POV of the cat using funny catspeak.

Invest in an outside sitting area or patio style backyard.

Rent out half of your store space to the United States Post Office.

Good Luck!

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#99
Invite Google to take a stake in your project. It could be the first showcase featuring Google Glass. Every customer who wants them, is loaned a pair of Google Glasses during their visit. Just imagine the kinds of specialty apps you could offer! Imagine the kind of positive publicity this could generate for both companies! Invest in a Google Glass developer's kit & whip up a prototype to show Google when you pitch this to them. I hope you live on, as the first AR bookstore!

Re: Ask HN: Know of a hacker in Cambridge or Boston who wants a bookstore?

#100
It seems to me that the store needs to add big ticket items in its reinvention. I'm thinking...futons. And, affordable, cool, cozy chairs, maybe desks, and lamps. Items that college students, for instance, always need for dorms, new apartments. Anything at or slightly above IKEA quality and around that price range could generate sales, especially with delivery service. Local artisans could provide cool pillows, pictures, linens--not a whole lot, but really well curated. The "showroom" is where people can sit and read the books, attend cozy events. This is what I would want to try, if I were you... but, very best of luck, in any case! --Maureen E.
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