Live data from Hacker News

Ask HN: What will be the future differentiator in electric vehicles?

news.ycombinator.com

91–100 of 236 posts

Re: Ask HN: What will be the future differentiator in electric vehicles?

#91
> Electric Porsche

Porsche and certain other manufacturers will always be handling kings. (even if the lower center of gravity, means that all electric cars kind of handle well)

> Manufacturing consistency and quality

We see Tesla struggle with this, But, Toyota and Honda have this down to a science like no other manufacturer. There is a reason the Civic/Corolla/Camry/Accord quadrilateral is impenetrable.

Excellence in manufacturing also saves a lot of money.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#92

If someone can get full self driving and patents it, they’ll have the market. Software is where we are seeing most innovation right now. Self parking, 3D surround cameras, accident avoidance, auto lane change, etc. I think you’re correct that there will be less appeal from a technical performance perspective to buy an individual brand. All EVs have fast enough acceleration (some dangerously so.) So competition there…

Will a company be able to claim a carte blanche patent over self-driving?

Maybe, but probably not. Most auto manufactures are doing a partnership. So you might see the Ford self driving car that locks out GM, but Ford is already known to be working with VW on self driving cars: in this case Ford and VW would both have self driving cars at about the same time using that patent. Ford and VW both have interest in a number of other companies as well that we can expect to be brought into this partnership quickly.

Cross licensing is fairly common in cases like this as well. Every car company has enough R&D as to produce some interesting patents. Want our more comfortable seats in your luxury car - give us good terms for your patent and we will give you good terms.

It isn't unheard of for companies to automatically freely license safety related patents. (someone who doesn't die in a competitors car might buy your car next time) So there is another option that might happen.

The above assumes there actually is a breakthrough that is patentable. If all we need is a large enough machine learning data set - those are easy enough to create (just very tedious), and so there are not patents to take out. If your system depends on some sensor - there are lots of different ways to make a sensor and work around the patent.

The idea of self driving has been around for long enough that you can't patent it. There is plenty of prior work to cite. Companies have been known to be working on it long enough that any idea patents would have expired before now.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#93

Earlier quoted context omitted.

I think a lot of the “it’s already commodified” comments are belied by the differences of reliability and cost of ownership across brands. That’s a differentiator and may continue into the EV future, as you can see how different they are just in the reviews and characteristics of current EV models. Range, weight and electronics do produce pretty different products.. it’s not just motors and batteries and over-the-air…

>belied by the differences of reliability and cost of ownership across brands. But these differences are razor thin compared to consumer perceptions of them. For every fanboy on Reddit screeching about muh million mile 4Runner he leased for 36k there's a fleet manager who just spent an afternoon reviewing records and crunching numbers before confirming that yes we are going to buy another round of Pacificas as our cu…

[deleted]

Re: Ask HN: What will be the future differentiator in electric vehicles?

#94

If someone can get full self driving and patents it, they’ll have the market. Software is where we are seeing most innovation right now. Self parking, 3D surround cameras, accident avoidance, auto lane change, etc. I think you’re correct that there will be less appeal from a technical performance perspective to buy an individual brand. All EVs have fast enough acceleration (some dangerously so.) So competition there…

All EVs have fast enough acceleration (some dangerously so.) So competition there is not going to continue. I'm less sure about that. I think it will remain a distinctive feature that people will actively choose for or against, at least. The new Mini EV from BMW (and which is replacing the i3 as BMW's 'flagship' EV) has only 0-60 in 7s which is not very interesting at all. But they're not aiming at the performance cr…

My father has a 2015 i3, and it's more than fast enough off the line- my Bolt is the same way even though they are both 6+ sec 0-60. EVs have instant torque and in fact are a bit scary to me as both the i3 and Bolt have small wheels.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#95

Earlier quoted context omitted.

Range could be less of an issue if charge speed is fast enough.

In the last Elon/Rogan podcast, he talked about range and said that at a certain point it really doesnt matter, because most people just end up carrying around the extra range and never using it. That number is probably around 400 miles

That depends on if I can recharge. I have driving ICE cars with 150 mile ranges, and ICE cars with 600 miles ranges - either way I just filled the tank when the gauge got down to about 1/4. This works because fast refueling exists everywhere I can think of. So long as EV chargers are rare (and sometimes broken) I need a lot of extra range to ensure I can refuel before running dry.

Of course with both of the ICE cars above I had a particular station that I mostly refueled at, because I learned who had a good price that wasn't too far out of my way. On the long trips I could just fill anywhere and so I didn't think about where I could fuel while planning a trip. EVs are easy to fill in my personal garage, but if you are going on a long trip you better plan fuel stops in advance.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#96

I believe what you are asking here is the fundamental question marketing and branding have trying to solve since well the invention of economic choice of products. (Coke or Pepsi) The advertising industry has made billions and billions trying to convince very similar products are the unique and different.

Do Coke and Pepsi really compete? They seem to be content with running ads reminding people that they still exist, but I don't see any targeted against each other. Seems they are willing to co-exist as the two "leading" brands that people think of interchangeably.

Of course they compete. I'm sure the CEO of each respective company would like to increase their fat bonuses.

Comparing one product vs. another is a certain type of advertising. It's a type of advertising that targets a certain type of demographic, basically negative advertising. (don't know enough to know which group.)

While type a response... it occurred to me and slightly off topic. Where else do they use negative advertising? Political advertising maybe?

And there you have it... a whole another topic of discussion that would be pretty interesting.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#97
Battery and charging technology. It sucks. On many fronts.

Let's me take a step back in time and talk about a different domain.

I've been flying electric powered RC planes and helicopters since the early 80's. Back then it was very rare to see people at flying fields with electrics. I was usually the only one at a field with 20 to 30 flyers. In fact, I used to design and manufacture motor controllers because the available ESC's were shit. The point is, it was "the early years".

All we could use back then was Nickel Cadmium (NiCd) cells. They could deliver the necessary current, yet imposed a size and weight penalty. My most powerful plane used a pack consisting of 27 NiCd cells. It was a rocketship and could go straight up at an impressive rate, but the thing was heavy (don't remember, I think it was about 8 lbs).

Nickel-Metal Hydride (NiMh) came along and looked promising but didn't really make a huge difference, certainly not for high current, high performance applications --which is most of what I was interested in.

And then we got Lithium-Polymer (LiPo). This was a technology that delivered (just guessing) twice the volumetric energy density, which meant a battery half the volume and half the weight of the old NiCd pack delivered substantially more energy while being able to supply high currents. This is when my planes went from 27 NiCd cells to a LiPo pack with just six cells. My helicopters use one or two of the same packs. And, of course, LiPo's made drones possible due to the same energy/weight ratio.

Back to cars.

This is it. Energy storage technology with twice the volumetric energy density is where the inflection point will be. Same metrics, half the battery pack volume and mass, two to four times the energy storage capacity.

And yet it doesn't end there. There are two more factors. Cost and charging.

Cost should be self-evident. The battery pack represents a massive portion of the COGS of an electric vehicle. This needs to be cut in half and, eventually, half again.

Charging is the elephant in the room. This is particularly evident during emergencies. I still remember when fires here in CA caused massive problems for electric vehicle owners. One of the worse things one could face as a parent is having an emergency and realizing that your vehicles are range limited and impossible to charge.

And so this key differentiator is both an internal and external factor.

I think the external is portion is easy to understand: The installed based of gas stations dwarfs the installed base of electric charging stations. Not only that, even if we had the same number of available electric stations, the realities of charging are not in favor of electric vehicles. This, once again, has two elements to it.

First, batteries take a long time to charge. If we establish this at 10x fuel filling time (3 minutes for gasoline, 30 minutes for charging), this means you need 10x the charging systems per station in order to service the same number of vehicles per unit time when compared to a typical gas station. In most places this is impossible.

Even if you could install 10x the charging systems in order to be able to service the same number of vehicles, you now face the next --and very serious-- problem: Energy demand.

Stated in the simplest possible terms: A rapid charging network with enough capacity to service a non-trivial number of electric vehicles would require an equally non-trivial amount of energy production capacity increase.

The only way I see a path to deliver this would be nuclear energy. In a place like the US you would probably have to build somewhere in the order of twenty new nuclear power plants distributed across the nation. Each country in Europe would likely need a few. Asia, a bunch of them.

Here's where the electric equation collides with reality: Transition to electric vehicles today, with current technology, and face the reality that we might actually produce far more pollution due to the massive step change in energy requirement.

Distributed solar network? Beyond massive, whatever that means. What's the energy, pollution and CO2 footprint of what it would take to manufacture, I don't know, 10x the solar panels we make today? Not to mention the resource utilization, mining and environmental damage this might cause. Likely not a solution. I think nuclear is the only solution. And, at least in the US, it could take thirty years to build just one nuclear plant; with twenty being almost unimaginable. If we started today the energy infrastructure would not be there until 2050. We should have gotten serious about nuclear energy a few decades ago.

This simple analysis tells me that the key differentiator (and the missing link to achieve mass transition to electric vehicles) has got to be something fundamentally different from the battery technology we use today. I think this means some kind of a fuel cell-type technology where recharging can be delivered in a few minutes through the exchange or replacement of a consumable/recyclable/rechargeable liquid.

I am not sure what else would make sense.

And, of course, all of this has to be evaluated on the basis of whether or not we are actually making the world a better place. It is easy to think that electrics make things better while not realizing that electrics at scale --done wrong-- could actually bring forth an ecological disaster the likes of which we have not seen yet.

Again, think 1.4 billion electric vehicles, don't think about your Tesla on your driveway. You have the ability to have that vehicle on your driveway because the source and nature of the energy it requires to operate doesn't quite move the needle, in terms of local or global scale. Also, the origins and source of that energy can remain, shall we say, conveniently ignored.

I am NOT down on electrics. We were ready to buy a couple of Teslas a few years back. When the California fires happened and we saw what was going on with Teslas we had to think things through. Living in fire and earthquake country you have to be aware of these things. We ultimately decided to wait until the infrastructure matured. Not the vehicles, the infrastructure. We want electric vehicles, but they cannot impose restrictions we don't currently have on their usage. That's our metric. Others are free to develop their own.

Which brings me to what I do not think is a key differentiator/technology for electrics to be successful: Self driving.

In my opinion this is a solution looking for a problem.

The evidence is simple: There are somewhere in the order of 1.4 billion cars on the road. People are driving them around every day. No problem to fix. For us this represents exactly 0% of the many variables involved in making a purchasing decision. It isn't important to most people (1.4 billion vehicles without it) and I don't think this is what will compel mass transition to a technology that currently has serious infrastructure issues.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#98
post #8

It will probably just stay the same as now. People will buy based on a perception of brand quality based on reliability, coupled with how the car looks on the inside and outside.

My point for trying start a HN discussion on this topic is exactly this: I think that "perception" will be more narrow than it is now, as all cars look more and more alike, and the quantifiable differences such as: - range - safety features - audio system - etc - acceleration Will be more difficult for high-end brands (Range Roger, Porsche) to use as discerning factors if the "heart" of the vehicle is largely identic…

Once charging is widely available/reliable and the luxury makers can compete on range, it will be the same playing field as it is for non-EVs.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#99
I wish I could say I'll choose an electric car that is built on FOSS so I can actually have the source code to the thing I own.

I don't see that being terribly likely, but the next best thing would be one with software that isn't openly hostile to me. I don't want my car phoning home or being updated without my permission. I don't want my car lying to me, hiding, or refusing to disclose the status of sensors. I don't want an entertainment or navigation system I can't rip out and replace with one of my own choosing.

Re: Ask HN: What will be the future differentiator in electric vehicles?

#100
For almost everyone out there, they don't care if it's gas or electric or how many MPG it gets. They care about the look, how it feels to drive, and what features are offered inside.

If everything goes fully electric, we'll just be back into pre-2000 territory, where every car was ICE and they differentiated on handling, interior features, styling, and engine power.

Post reply on HN