Responsibilities: -Own the SigOpt product marketing, messaging, brand and content strategy. Develop marketing collateral across all our key verticals, and measure effectiveness in improving sales efficiency. -In collaboration with the product and sales teams, conduct market research and create competitive teardowns to inform our sales and product strategy. -Maintain and extend all of SigOpt’s externally-facing messaging, including our marketing website, sales collateral (decks, 1-pagers), and technical whitepapers. -Create and implement content marketing strategy for both executive- and practitioner-targeted blog posts, working with our sales, product and research teams. -Work with external creative and web agencies to expand our brand collateral and maintain our marketing website.
We’re a startup; your responsibilities will evolve with your skills and interests and the company’s needs as we grow. Your responsibilities will extend far beyond this list!
Requirements: -2 or more years of experience in an enterprise B2B product marketing or content marketing role. -Comfortable with taking full ownership over projects, from idea to execution, either working at startups or ownership of initiatives at a larger organization. -Have worked with a highly technical product targeted towards technical buyers. -Demonstrated ability to craft high-quality, high-ROI marketing materials and measure their effectiveness. -Clear and concise communication ability, both oral and written. -BA or BS degree, ideally in a quantitative field such as mathematics, economics, computer science, statistics, etc. MBA or MA optional.
Pluses: -Frontend web development experience (CSS, Node). -Experience building and managing teams that exhibit technical and operational excellence. -Passion and aptitude for quantitative products and optimization. -A desire to make the world a more optimal place.