Thimble.io | Marketing Director | Buffalo, NY | Onsite | Full time
What we do: Thimble teaches beginners the basics of building electronics by providing a monthly subscription kit and curated instructions. (Imagine building a new robot or quadcopter every month) We’ve built 16+ engaging kits, each with an intuitive web interface and video tutorials. Examples of projects include a WiFi-robot, LED cube, robotic arm, alarm clock, weather station, quadcopter, etc. You can find us at https://www.thimble.io.
Traction: We launched on Kickstarter during February ‘16, and raised just shy of $300,000 with close to 1,800 backers. And we delivered! :) We started shipping in December ‘16 and have been growing significantly every month since then. We are currently delivering our kits in all 50 states and 7 continents. (Our Kickstarter can be viewed here in case you're curious: http://kck.st/1QodNaL) Since Kickstarter, we've launched our own online store and have decent monthly recurring revenue.
As you might imagine, we've reached a pivotal point in our startup company and we're currently looking to hire someone to run our marketing department. This is an essential hire for us as this person will run the entire department (data-driven marketing/advertising: digital and traditional ad buys, earned media, interactive content and ad copy creation). We've been doing this ourselves but have been half-assing it and need someone who can own it and push us forward.
Qualifications:
--3-5 years experience in digital marketing across all disciplines with an emphasis on media buying, campaign tracking/optimization, content marketing and influencer marketing
--Being data-driven and kind of a data-geek; clear understanding of data, analytics, metrics and statistics
--Maker/DIY "I can do this" attitude or familiar with Maker Movement
--Being social and understanding users' behaviors. Having great customer relations skills
--Graphic/web design skills (comfortable with HTML/CSS, vector and raster graphics)
--A/B testing and data analytics experience
--Editing and copywriting skills
--Knowledge about both inbound and outbound marketing
--Being curious and creative
--Being relentless in pursuit of growth
--Willing to learn
If this sounds like something you might be interested in, please reach out to us at oscar at thimble dot io. We're three guys at the moment and looking for someone that wants to grow and be a part of something big and meaningful. Thanks in advance for reading! :-)