Rust had Mozilla's backing, and later other behemoths like Amazon and Microsoft jumped onto the bandwagon. Corporate support is absolutely essential for a new language to be taken seriously in the industry. If Go weren't associated with Google, people would have laughed that language out of the room long ago. Likewise, it's difficult to imagine TypeScript ever catching on if it didn't have Microsoft's might behind it…
While I agree that corporate support plays a huge role with market share and acceptance, I disagree that Go would have been laughed out of the room. Very likely that a language made by Griesemer, Pike, and Thompson would have got lots of attention. Arguably enough to catch on anyway. These men are already famous, in programming circles. Case in point, look at Jai, with just the star power of Jonathan Blow and how wel…
And I know plenty of software folks who wouldn't know who he is at all.