Boring, however, is contextual. We have flex hours. We have unlimited PTO (and frequent reminders to take personal time - I already know the data related to offering unlim PTO and how often people then take PTO, thank you very much). We make over $1 million in revenue a year with 6 people and no plans to have exponential growth, coupled with high margins so that we aren't rugpulled by a rainy day (and to take appropriate profits of course). My employees report high levels of job satisfaction and happiness.
Our focus? Maintaining boring legacy software for low-risk clients. We also do some greenfield work, but we like the stability that comes with working on older cash cow software.
The jobs are out there. We're just not super flashy about it.
EDIT: I appreciate everyone who commented :) if this wasn't a burner I'd totally reach out to some of you!